International Marketing and Management MSc

1 Year On Campus Masters Program

University of Dundee

Program Overview

The MSc International Marketing & Management at the University of Dundee equips you with the skills to lead marketing campaigns and manage business operations on a global scale. It’s perfect for students who want to combine creative marketing expertise with leadership and strategic thinking to make a real impact in international business.

Curriculum Structure

Over the 12-month full-time programme, you’ll begin by building a solid foundation in both marketing and business management. In Marketing as Creative Practice, you’ll collaborate with peers on hands-on marketing simulations, developing and testing innovative ideas. Customer Experience Design teaches you how to map customer journeys and create meaningful experiences that enhance brand loyalty. Meanwhile, Moving Up to Business brings together students from different MSc pathways to develop a broader understanding of business operations and teamwork.

As the programme progresses, you’ll focus on digital marketing, strategy, and international business leadership. In Digital Marketing, you’ll master online platforms, track consumer engagement, and learn how to make data-driven marketing decisions. Strategic Management & Organisational Analysis develops your ability to make high-level decisions, analysing how firms compete and adapt in global markets. Finally, the International Marketing Project allows you to apply your learning to a real or simulated organisation through consultancy-style or data-driven projects.

You can also personalise your studies with optional modules such as Cross-Cultural Management, Project Management Processes, Brand Management & Strategy, Social Media Marketing, Search Marketing, and Applied Marketing Research & Insight, tailoring the programme to your career ambitions.

Focus Areas

Global marketing strategy, business leadership, digital marketing, cross-cultural management, project-driven marketing insight.

Learning Outcomes

Graduates will be able to design and lead international marketing campaigns, manage business operations across global markets, use data to guide strategy, create innovative customer-focused solutions, and navigate cross-cultural business challenges with confidence.

Professional Alignment (Accreditation)

The MSc is accredited by the Chartered Institute of Marketing (CIM), giving your qualification strong professional recognition.
Dundee Business School also holds AACSB accreditation, reflecting its globally recognised standard of business education.

Reputation

The course is part of Dundee’s AACSB-accredited School of Business, known for combining academic excellence with practical, real-world learning and strong career support.

Experiential Learning (Research, Projects, Internships etc.)

On the MSc International Marketing & Management, you’ll gain practical, hands-on experience that brings your learning to life. From global internships to live consultancy projects, you’ll work on real marketing and management challenges, developing the skills that employers really look for. The programme combines teamwork, workshops, and guidance from industry experts, helping you apply theory to practice while using modern tools and digital platforms.

Here’s how you’ll put your learning into action:

International Marketing Project: Choose to complete a consultancy-style report for a real company, a research-focused dissertation, or an 8-week internship, applying your skills directly to industry challenges.
Live Business Projects: Work on real-world briefs from companies, tackling genuine marketing and management problems.
Workshops, Group Work & Presentations: Collaborate with peers through simulations and presentations, sharpening your teamwork and creative problem-solving skills.
Guest Speakers & Industry Engagement: Learn directly from professionals, attend workshops, and participate in industry visits that give insights into current business practices.
Internship Opportunities: Benefit from an 8-week global internship program arranged by the Business School, giving you valuable international experience.
Careers & Placement Support: The University’s Careers Service helps you secure internships, placements, and networking opportunities with employers.
Research & Library Resources: Access extensive library facilities, digital databases, and research support for your independent project.
Community and Business Partnerships: Engage with local and regional businesses, social enterprises, and community organisations on projects that build your real-world experience.

Progression & Future Opportunities

Graduates from the MSc International Marketing & Management leave Dundee ready to step confidently into exciting roles such as International Brand Manager, Digital Marketing Executive, Management Consultant, or Global Marketing Strategist. The combination of marketing expertise and leadership skills equips you to thrive in multinational companies, fast-growing agencies, or even to launch your own business.

Here’s how Dundee helps you turn your degree into a strong career path:

Dedicated Careers Support: The School of Business provides one-to-one career coaching, CV and interview preparation, and guidance on international job opportunities.
Employer Engagement & Live Projects: Work on real business challenges through live projects, networking events, and guest lectures, gaining insight directly from industry professionals.
Internship Opportunities: Participate in an 8-week global internship organized by the Business School, giving you hands-on international experience and professional connections.
Entrepreneurial Support: Access Dundee’s Centre for Entrepreneurship, which offers mentoring, workshops, and support to turn your business ideas into reality.
Professional Accreditation: The programme is CIM-accredited (Chartered Institute of Marketing), adding strong professional recognition to your qualification.
Sustainable Graduate Outcomes: You’ll graduate with skills that are not only in demand globally but also aligned with responsible and impactful business practices.

Further Academic Progression:
After completing your MSc, you could continue with a PhD in Marketing or Business or pursue advanced professional qualifications, such as higher-level CIM certifications, to open doors to leadership, consultancy, or academic careers.