MSc Management with Marketing

1 Years On Campus Masters Program

Birkbeck University of London

Program Overview

The MSc Management with Marketing at Birkbeck, University of London combines core management skills with a strong focus on marketing, making it ideal if you want to lead teams, drive business strategy, and understand how marketing influences organisational success. It’s perfect for those aiming for managerial roles where a mix of leadership, strategic thinking, and marketing expertise is essential.

Curriculum structure

Throughout the programme, you’ll gain a solid grounding in management while exploring marketing in depth.

In the early modules, Principles of Organisation and Management and Principles of Marketing give you the foundation you need — understanding how businesses operate, how managers make decisions, and how marketing fits into broader organisational strategy.
Introduction to Analytics and Business equips you with essential analytical skills, helping you interpret data to inform both management and marketing decisions.
Modules like Relationship Marketing, Project Management, and International Marketing build your ability to manage customer relationships, deliver projects effectively, and develop marketing strategies that work across diverse markets.
Later, Strategic Management and Research Methods in Management teach you to think critically about long-term organisational goals and conduct research or analysis to support strategic decisions.
The programme culminates in an MSc Dissertation, where you apply your management and marketing knowledge to a real-world challenge, showcasing your analytical, strategic, and research abilities.

Focus areas: "Core management theory and practice; organisational behaviour; analytics and business data; relationship marketing; project management; international marketing; strategic management; customer relationship management; marketing planning and implementation."

Learning outcomes: "Develop a clear understanding of organisational operations and management; apply marketing principles in management contexts; analyse business and market data for decision-making; design and execute marketing plans; manage projects and customer relationships; conduct independent research; think strategically about business and marketing challenges."

Professional alignment (accreditation): The MSc is accredited by the Chartered Institute of Marketing (CIM) and offers exemptions from certain CIM modules, providing a recognised professional qualification alongside your degree.

Reputation (employability rankings): Birkbeck is renowned for excellence in management and business studies, drawing on research-active academics and industry-relevant teaching, ensuring your degree is respected by employers and relevant to real-world business challenges.

Experiential Learning (Research, Projects, Internships etc.)

At Birkbeck, the MSc Management with Marketing is designed so that your learning is practical, interactive, and directly relevant to the workplace. You won’t just listen to lectures — you’ll tackle real management and marketing challenges, work with data, and develop problem-solving and analytical skills that employers value. The course structure, evening schedule, and support services also make it easy to balance study with work or other commitments.

Here’s how you gain hands-on experience:

Use Birkbeck’s library and e-resources along with the online learning platform to access course materials, academic journals, datasets, and marketing tools to support your assignments and research.
The Introduction to Analytics and Business module lets you work with real business data, learning to interpret insights and make informed management or marketing decisions.
Participate in seminars, workshops, and small-group classes, which help you develop teamwork, present ideas, debate case studies, and practice decision-making in realistic scenarios.
Modules like Project Management and Relationship Marketing give you practical frameworks for managing projects, planning marketing activities, and understanding customer relations and organisational behaviour.
Complete an MSc Dissertation, where you design a research project, collect and analyse data, and apply your learning to a real organisational or marketing challenge — mirroring the kind of work you’ll do as a professional.

These experiences ensure you graduate with practical skills in analytics, project management, marketing insight, research, and strategic thinking — ready to step confidently into managerial or marketing roles.

Facilities and resources: Birkbeck Business School provides dedicated learning spaces, access to professional databases and software, and a supportive environment for both independent and collaborative work.

Progression & Future Opportunities

Graduates from Birkbeck’s MSc Management with Marketing are well prepared for a variety of roles that combine leadership with marketing expertise, such as Marketing Manager, Management Consultant, Project Manager, or Marketing Strategist. The programme equips you with a strong mix of management knowledge, marketing insight, and analytical skills, enabling you to lead projects, shape marketing strategies, or manage operations across a range of industries.

Here’s how Birkbeck helps you turn your degree into a career:

The Careers & Enterprise service provides ongoing support, including career coaching, CV and interview workshops, networking events, and access to job listings.
With accreditation from the Chartered Institute of Marketing (CIM), your degree carries professional recognition, giving you an advantage with employers.
Birkbeck’s strong academic reputation and research-active environment give the degree long-term credibility, ensuring your qualification remains valued as business trends evolve.
Graduates have gone on to work in both the public and private sectors, including consulting, management, marketing, and project leadership roles, showing the versatility of the programme.

Further Academic Progression:
If you’re interested in research or specialisation, the MSc provides a solid foundation for doctoral-level study in management, marketing, organisational behaviour, or related fields — opening pathways into academia, high-level consultancy, or strategic leadership positions.