MSc Fashion Marketing Management

1 Year On Campus Masters Program

Cardiff Metropolitan University Llandaff Campus

Program Overview

The MSc Fashion Marketing Management at Cardiff Met combines your passion for fashion with practical marketing and management skills to prepare you for a career in the global fashion industry. It’s perfect for anyone who wants to understand what drives consumers, how to build and communicate fashion brands, and how to manage campaigns across both digital and traditional channels.

Curriculum Structure

This one-year full-time (or two-year part-time) course takes you through all the essential areas of fashion marketing, blending theory with hands-on projects:

Core modules: You’ll explore Strategic Fashion Brand Marketing, Creative Direction and Communication for Fashion, Fashion Consumer Insights, Omnichannel Marketing, Contemporary Approaches to Fashion Marketing, and Marketing Intelligence. These modules teach you how to develop and manage fashion brands, understand consumer behaviour, create compelling campaigns, and make data-driven marketing decisions.
Optional modules: Depending on your interests, you can choose modules such as Social Media and Influencer Marketing, Marketing Industry Placement, Managing Digital Disruptions, or In Search of Creativity, Innovation and Difference — giving you the flexibility to tailor your learning to real-world fashion trends and industry needs.
Final project: For your final assessment, you’ll complete either a Fashion Dissertation, a Fashion Marketing Plan, or Launch a Fashion Project. This gives you a chance to apply your learning in a tangible way, whether that’s research, strategy development, or creating a full campaign — perfect for your portfolio.

Focus Areas

Strategic fashion brand marketing, consumer insights, omnichannel marketing, creative direction & communication, digital & traditional marketing, marketing intelligence, social/influencer marketing, and hands-on fashion project work.

Learning Outcomes

You’ll graduate ready to analyse fashion markets and consumer trends, develop brand strategies, manage campaigns across multiple channels, communicate effectively, make data-informed decisions, and deliver a professional capstone project — equipping you for roles across buying, branding, marketing, merchandising, or communications in the fashion industry.

Professional Alignment (Accreditation)

The course is accredited by the Chartered Institute of Marketing (CIM), ensuring your degree meets globally recognised professional standards and enhancing your career prospects.

Reputation (Employability / Industry Readiness)

Cardiff Met has designed this MSc to prepare you for the real fashion industry, combining theory, live projects, and industry-informed modules. Graduates go on to roles in buying and merchandising, brand management, advertising/PR, fashion marketing, sales, and international marketing — giving you a versatile foundation to launch your career.

Experiential Learning (Research, Projects, Internships etc.)

At Cardiff Met, the MSc Fashion Marketing Management is designed so you don’t just learn about fashion marketing — you actually do it. From day one, you’ll work on real-world briefs, case studies, and projects that let you apply your skills in realistic scenarios. With input from industry experts, guest lectures, and company visits, you’ll get first-hand experience of how fashion brands operate and how marketing strategies are developed and executed:

Live projects & case studies: Tackle real fashion marketing challenges, develop brand strategies, and test your ideas in practical assignments rather than just theory.
Guest speakers & business visits: Learn from professionals in the field and see how leading fashion companies operate, giving you invaluable industry insight.
Marketing Industry Placement (optional): Gain hands-on experience working with a company during your studies, helping you build your CV and professional network.
Creative & strategic module work: Apply what you learn in modules like Creative Direction and Communication for Fashion, Omnichannel Marketing, and Fashion Consumer Insights, combining creative and analytical skills.
Final project: Choose between a Fashion Dissertation, a Fashion Marketing Plan, or Launching a Fashion Project, giving you a tangible piece of work for your portfolio.
Supportive learning environment: Access resources, peer feedback, and academic guidance via Moodle, Cardiff Met’s virtual learning environment, to help you succeed in all practical aspects of the course.

Progression & Future Opportunities

Graduates from the MSc Fashion Marketing Management leave Cardiff Met ready to make their mark in the fashion industry. You’ll be equipped to manage brands, run marketing campaigns, or work in buying, merchandising, or PR. Common early-career roles include Fashion Brand Manager, Fashion Buyer or Merchandiser, Marketing/Strategy Executive, and PR or Communications Specialist — giving you plenty of options to shape your career:

Career support from Cardiff Met: The Careers Service and Employer Engagement team help you connect with industry, find placements, and polish your CV and interview skills — making it easier to land your first role after graduation.
Professional accreditation: The course is accredited by the Chartered Institute of Marketing (CIM), giving your degree global recognition and boosting your credibility with employers.
Versatile career paths: Graduates work in brand management, advertising/PR, marketing research, sales, international marketing, and more — giving you the flexibility to choose the path that suits your passion.
Real-world experience: Live projects and an optional Industry Placement module mean you graduate with practical, hands-on experience — something employers highly value.

Further Academic Progression:
If you want to continue learning, you can pursue an MPhil or PhD in areas such as fashion management, consumer behaviour, or marketing research. This opens doors to senior strategic, research, or academic roles in the fashion and marketing sectors.