International Marketing MSc

1 Year On Campus Masters Program

London South Bank University

Program Overview

If you’re passionate about marketing and want to take your skills global, the MSc International Marketing at LSBU is designed for you. This program will give you the confidence and practical know-how to create marketing strategies that work across countries and cultures — perfect if you see yourself as a future brand manager, digital marketer, or international business leader.

Curriculum structure

Core modules: Throughout the year, you’ll dive into key areas like Strategies for International Market Expansion, Cross‑cultural Consumer Behaviour, Brand Management, International Pricing, Finance and Performance, and Social Media Marketing and Digital PR. These modules don’t just teach theory — you’ll learn how to analyse markets abroad, understand consumers in different cultures, manage brands, price products internationally, and run effective digital campaigns.
Capstone Business Project & optional Internship: You’ll put everything into practice with a real-world project or internship. This could mean solving a marketing challenge for a company, launching your own idea, or working with an international brand. By the end, you’ll have hands-on experience and a portfolio piece that shows employers what you can do.

Focus areas: International market expansion, cross-cultural consumer behaviour, brand strategy, international pricing & finance, digital marketing, research & strategic planning.

Learning outcomes: You’ll graduate ready to spot global marketing opportunities, create campaigns that resonate across cultures, manage international brands, make data-driven decisions, and adapt strategies to real-world challenges.

Professional alignment (accreditation): This program is accredited by the Chartered Institute of Marketing (CIM), giving you professional recognition and exemptions toward CIM qualifications.

Reputation (employability / rankings): LSBU is ranked No. 1 among modern London universities for Marketing (Complete University Guide 2023), giving you a strong advantage in a competitive job market and a credible name on your CV.

Experiential Learning (Research, Projects, Internships etc.)

At LSBU, the MSc International Marketing isn’t just about lectures and textbooks — it’s about rolling up your sleeves and getting real-world experience. You’ll gain hands-on marketing skills, work with professional digital tools, and connect directly with businesses, so you graduate ready to make an impact. The Business School offers modern classrooms, simulation software, internship opportunities, and support hubs that make learning practical and exciting.

Here’s what that looks like in practice:

Digital marketing tools & simulations: You’ll use platforms like Hootsuite for social media campaigns, Mailchimp for email marketing, and Mimic Social for running simulated marketing projects — helping you design, execute, and evaluate campaigns exactly as you would in a real company.
Live projects & consultancy: Through your capstone project, you can work on a real marketing challenge for a business or even develop your own entrepreneurial idea, putting theory straight into practice.
Internships & placements: If you take the internship track, you’ll gain hands-on experience in a marketing role, build a professional network, and apply your learning in a real business environment.
Guest lectures & industry insights: Learn directly from marketing professionals through guest sessions, giving you up-to-date industry knowledge and understanding of what employers are really looking for.
Enterprise support: Access the Clarence Centre for Enterprise and Innovation and the Business Solutions Centre for mentoring, business advice, and support — perfect if you want to launch a start-up or explore consultancy work.

With this mix of practical tools, live projects, internships, and expert guidance, you’ll finish your MSc not just with knowledge, but with real skills, confidence, and connections to kickstart your international marketing career.

Progression & Future Opportunities

After completing the MSc International Marketing at LSBU, you’ll be ready to take on exciting marketing roles both in the UK and internationally. Many graduates move into positions like marketing manager, brand manager, digital marketing specialist, or market research analyst, with the skills to handle global campaigns and cross-cultural projects. This degree is designed to give you practical experience, industry connections, and the confidence to make an impact from day one:

University support for employment: LSBU’s Careers Hub and Employability Service are there to help you every step of the way, offering CV workshops, interview coaching, career advice, and access to exclusive job boards — support that continues even two years after you graduate.
Employment outcomes & salary potential: LSBU Business School graduates consistently enjoy strong career outcomes, with early-career salaries averaging around £40,000, giving you a solid start in marketing and business roles.
Industry connections & networking: You’ll benefit from guest lectures, live business projects, and networking opportunities with industry professionals — helping you make contacts and gain insights into what employers really want.
Professional accreditation: This MSc is accredited by the Chartered Institute of Marketing (CIM), giving you exemptions toward their professional qualifications — a boost that adds credibility to your CV worldwide.
Graduate destinations: Alumni have gone on to work in marketing management, international brand management, digital marketing, PR, advertising, consultancy, and more, often within multinational companies and fast-growing agencies.

Further Academic Progression:
If you want to continue learning, this MSc also opens doors to further study — such as research-focused postgraduate degrees in marketing, international business, or digital strategy — or higher-level professional qualifications like CIM diplomas, helping you take your career even further.