MSc International Marketing (With Internship)

2 Year On Campus Masters Program

London South Bank University

Program Overview

The MSc International Marketing (with Internship) at LSBU is designed for anyone who wants to take their marketing skills global. You’ll learn how to create marketing strategies that work across different countries and cultures, while gaining real hands-on experience through an internship that gives you a taste of the professional world. It’s perfect if you want to become a marketing manager, brand strategist, or consultant with an international perspective.

Curriculum structure

Foundations of International Marketing: You’ll start with modules like Strategies for International Market Expansion and Cross‑cultural Consumer Behaviour, helping you understand how to evaluate new markets and how cultural differences shape consumer choices — essential for any global marketing professional.
Branding and Finance: Modules such as International Pricing, Finance and Performance and Brand Management in an International Context teach you how to price products strategically, manage brand reputation internationally, and make data-driven financial decisions for marketing campaigns.
Research Skills: Research Methods equips you to design and carry out substantial marketing projects, giving you the tools to analyze data and present actionable insights.
Practical Experience: In your final phase, you’ll put theory into practice with a Capstone Business Project and an Internship, letting you work on real business challenges and gain professional experience before you graduate.

Focus areas: International market expansion, cross-cultural consumer insight, brand management, global pricing & financial strategy, marketing research, practical internship experience

Learning outcomes: Graduates will be ready to analyse global market opportunities, design culturally-aware campaigns, manage brands across borders, make informed financial decisions in marketing, conduct research that drives results, and demonstrate professional experience through an internship or capstone project.

Professional alignment (accreditation): This MSc is accredited by the Chartered Institute of Marketing (CIM), giving you exemptions toward their professional qualifications — a valuable boost to your global marketing credentials.

Reputation (employability rankings): LSBU is ranked No. 1 among modern London universities for Marketing (Complete University Guide 2023), giving your degree a respected name in the competitive world of international business.

Experiential Learning (Research, Projects, Internships etc.)

At LSBU, this MSc isn’t just about lectures and theory — it’s about getting real, hands-on marketing experience that you can put on your CV from day one. You’ll have the chance to work on live projects, plan campaigns, and even experience the day-to-day of a marketing professional through a full internship. The program is designed so you leave not only with knowledge, but with practical skills, industry connections, and confidence to hit the ground running in your career.

Here’s how it works in practice:

Internship placement: You’ll spend up to 12 months gaining real-world work experience in a company relevant to your studies. This gives you a taste of professional life, helps you build networks, and lets you apply your learning on real business challenges.
Capstone Business Project: Whether alongside your internship or as an alternative, you’ll work on a real marketing project for a company or organisation, putting your research, strategy, and creative skills into action.
Support from Careers & Employability Services: LSBU helps you secure placements and prepares you for them with CV workshops, interview coaching, job boards, and ongoing support even after graduation.
Entrepreneurial & business hubs: You’ll have access to the Clarence Centre for Enterprise and Innovation, where start-ups and SMEs collaborate. It’s perfect for networking, mentoring, or exploring consultancy and entrepreneurial projects.
Resources for professional development: You’ll also benefit from LSBU’s libraries, IT facilities, seminars, and masterclasses, giving you everything you need to develop both your academic and practical marketing skills.

With this combination of internships, live projects, and strong business support, you won’t just graduate with a degree — you’ll graduate with real experience, connections, and a portfolio that shows exactly what you can do.

Progression & Future Opportunities

Completing the MSc International Marketing (with Internship) at LSBU opens the door to exciting marketing careers around the world. You could step straight into roles like marketing manager, brand manager, digital marketing strategist, or market research analyst — all with the confidence that comes from hands-on internship experience and globally recognised accreditation. Here’s how LSBU helps you make it happen:

Tailored career support: The Careers Hub and LSBU Employment team guide you every step of the way, from CV and interview workshops to job-search support and placement advice. This support continues even after you graduate, helping you transition smoothly into your career.
Industry connections: Through live business projects, guest lectures, and networking events, you’ll meet professionals from top companies and agencies, giving you insight into the industry and opportunities to build valuable contacts.
Strong employment outcomes: LSBU graduates enjoy competitive starting salaries and high employability, with many finding positions in multinational companies, global brands, marketing agencies, or even entrepreneurial ventures.
Professional accreditation: The degree is accredited by the Chartered Institute of Marketing (CIM), giving you exemptions toward professional qualifications — a globally recognised credential that boosts your CV.
Diverse graduate destinations: Alumni work in roles such as international brand management, digital marketing, market research, product management, PR, and advertising, both in the UK and worldwide.

Further Academic Progression:
If you want to continue learning, this MSc provides a strong foundation for advanced postgraduate studies, such as specialisations in international business strategy, global marketing analytics, or brand communications. You could also pursue higher-level CIM professional qualifications to further enhance your career prospects.