Enter OTP
The fast-paced growth of technology and the widespread availability of data are greatly influencing the field of marketing. As a result, individuals pursuing a career in marketing need to possess a strong theoretical foundation and a deep understanding of the subject matter, as well as the ability to think critically and develop new skills to navigate the complex and ever-changing marketing landscape.
The students will be taking essential modules that equip them with the necessary knowledge to succeed in a marketing management role. The program begins by teaching the fundamentals of strategic marketing and its significance to the broader business strategy. Students will learn to create appropriate marketing strategies that work across diverse organizational and environmental contexts and cultures. They will also acquire the skills to attract and maintain customers, including the development of strategies and tactics and the use of technology to manage customer interactions. Another module is dedicated to branding and its vital role in building a robust business in the current digital climate. Students will learn to utilize branding tools to add value to a company.
Furthermore, there is a module entirely focused on digital marketing, with an emphasis on mobile marketing and how it is used to reach target audiences via websites, email, SMS and MMS, social media, apps, and search engine optimization.
Graduate with a grade of 2:1 or higher, Good, relevant knowledge and skills that wish to return to education, Relevant business experience in the field of fashion or equivalent rather than a design portfolio will be considered. English Proficiency- IELTS 6.5 with 6.0 in each section.
Earning a Marketing Management degree enables you to pursue various careers in different industriesWhether you are starting a career or aiming for a senior positionhaving a comprehensive grasp of marketing throughout the organization is crucialIt is essential to understand the broader picture of marketingifyou want to advance in your career and achieve your desired position
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Middlesex University London
