Place Branding MA

Due to the impact of the pandemic, cities, regions, and countries have increased their efforts in areas such as marketing, communications, branding, tourism, economic development, and resident engagement. As these entities strive to address challenges related to migration, sustainability, shifting work patterns, and tourism competition, the demand for skilled personnel who possess knowledge of place branding strategies is growing rapidly.

This comprehensive program will be taught by a team of academic experts who have industry experience working in various cities and countries across North America, Europe, Africa, and the UK. The curriculum will provide access to world-renowned professionals, agencies, government bodies, DMOs, and individuals from around the globe who work in the field. The program will consist of four core modules and a major project, with an opportunity to solve a real-world client problem or brief for credit.

Graduates of this program will receive a Masters of Arts degree that will offer a wide range of employment opportunities. Professionals seeking to enhance their academic training will acquire transferable skills that will facilitate career advancement, while also gaining a deeper understanding of the critical issues that cities, regions, countries, and even neighborhoods are facing today.