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E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture. This course addresses the full customer relationship cycle, which includes marketing, sales and service.
A minimum of a 2:1 honours degree, or international equivalent, in an appropriate discipline, An overall minimum average GPA of 3.0/4.0 or 75% in a Bachelor Degree as comparable to a 2.1 and an overall minimum average GPA of 2.8/4.0 or 70% as comparable to a 2.2, IELTS of 6.5 or equivalent.This program is not available and doesn't exist in University Program section for 2026 AdmissionEvent managementFast-moving consumer goods industriesGovernmentMarketing communicationsMarket researchMarketing service agencies
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