This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management. You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a marketing issue. You will be supported through research study skills modules and experienced research supervisors.



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