MSc Business with Marketing Management with Advanced Practice London Campus

24 Months On Campus Masters Program

Northumbria University

Program Overview

If you’re aiming for a career where you understand both how a business runs and how to market it effectively, the MSc Business with Marketing Management (with Advanced Practice) is a fantastic fit. It’s designed for students who want to grow into confident, strategic professionals—whether you’re coming from a business background or looking to break into the field.

Curriculum Structure

First Phase – Building Your Business Foundation

You’ll start by strengthening your understanding of how organisations work and how leaders make decisions. In Leadership and Management in Professional Practice, you’ll explore leadership styles, teamwork, and even take part in a practical two-day residential challenge that helps you understand your strengths in real time.

The module Strategy, Innovation and Change introduces you to how companies adapt in a fast-moving global market. You’ll look at real cases of organisational change, innovation, and digital transformation — giving you the bigger picture of where marketing fits into business strategy.

You’ll also develop highly practical skills through Data Analytics and Project Management for Business Intelligence, learning how to use data to guide decisions, manage projects, and collaborate effectively — skills that employers value across every industry.

Second Phase – Becoming a Marketing Specialist

Once your business fundamentals are in place, the programme shifts toward deeper marketing expertise. Consumer Behaviour in Contemporary Consumption Context helps you understand what truly drives customer decisions — culture, identity, emotions, and everyday experiences — allowing you to create marketing strategies that actually connect with people.

In Strategic Marketing and Analytics, you’ll learn how to design marketing plans, analyse competitors, segment and target customers, and use analytical tools to measure effectiveness. This is where you develop the strategic, real-world marketing skills that employers are looking for.

Finally, you’ll bring everything together in your Masters Dissertation or Consultancy Project, supported by the Research Methods and Analytics module. This is your chance to dive into a marketing or business topic you care about and produce meaningful, applied work that you can show to future employers.

Focus areas

"Strategic marketing, consumer insights, leadership & management, data analytics, business strategy, marketing planning and performance analytics"

Learning outcomes

"By the end of the programme, you’ll be able to design effective marketing strategies, understand customer behaviour, interpret data for business decisions, manage cross-functional projects, and apply advanced business concepts confidently in professional settings."

Professional Alignment (Accreditation)

The degree is delivered by Newcastle Business School, which is AACSB accredited — an accreditation held by fewer than 6% of business schools worldwide. This gives your qualification long-term credibility and boosts your global employability.
You also get access to QA Professional Pathways, offering additional short courses in areas like IT, project management, and analytics to further strengthen your CV.

Reputation (Employability & Rankings)

Graduates typically move into roles such as Marketing Manager, Business Development Manager, Digital Marketing Specialist, or Global Marketing Analyst.
The combination of business knowledge, analytic training, and hands-on marketing modules helps students stand out in competitive job markets.

Experiential Learning (Research, Projects, Internships etc.)

What really sets the MSc Business with Marketing Management (Advanced Practice) at Northumbria London apart is how much real-world experience you gain while you study. Instead of just learning theories in the classroom, you’ll actively apply them through practical projects, hands-on research, and a substantial placement or consultancy experience. It’s designed to help you build confidence, strengthen your portfolio, and step into the job market with genuine industry exposure.

And to make that experience even richer, the London campus gives you access to modern digital tools, a highly supportive academic team, and a huge online library, so you’re always working with the resources professionals actually use. Here’s how all of that comes together:

Here’s what your experiential learning looks like in practice:

Advanced Practice Internship or Consultancy Project – You’ll complete a 12–15 week internship or work on a live business challenge with a real company, giving you authentic workplace experience.
Marketing Strategy & Analytics Projects – Modules like Strategic Marketing and Analytics and Digital Business Models, Marketing & Operations include group projects where you create marketing plans, analyse data, and solve actual business problems.
Applied Research Training – In Research Methods and Analytics for Business Practice, you’ll design a real research project, run your own data collection, and apply analytical tools directly to business questions.
Digital Learning Tools – You’ll use the Blackboard e-Learning Portal to access materials, submit work, collaborate with classmates, and build digital literacy throughout the course.
Strong Academic & Learning Support – With a guidance tutor, weekly academic skills workshops, and a huge online library of 400,000+ e-books and 50,000+ journals, you’ll always have the support you need for coursework and your final project.

Progression & Future Opportunities

Graduates of this MSc leave with the confidence, skills, and real-world experience to step into exciting marketing and business roles. Typical career paths include Digital & Social Media Manager, Marketing Analyst, Marketing Operations Manager, or Marketing & Sales Director. Thanks to the Advanced Practice placement, you’ll already have practical experience that makes your CV stand out and helps you hit the ground running in your first job.

Here’s how Northumbria helps you get there:

Student Futures & Careers support – One-to-one career guidance, CV and cover letter reviews, mock interviews, and access to employer events specifically for London students.
Advanced Practice Placement – A 12–15 week internship or consultancy project gives you hands-on workplace experience, so you leave with both knowledge and practical skills.
Global industry recognition – Offered by Newcastle Business School, which holds AACSB accreditation, giving your degree long-term credibility worldwide.
Skills development beyond the classroom – Opportunities to enhance your expertise in project management, analytics, or digital tools, helping you stay competitive in the job market.
Flexible career outcomes – Your training in both marketing and business management opens doors to diverse roles, from corporate marketing teams to entrepreneurial ventures.

Further Academic Progression:
If you want to go further, you could continue into a PhD or Professional Doctorate in marketing or business, using your dissertation and Advanced Practice experience as a springboard to advanced research or academic careers.