MA Fashion Marketing

1 Year On Campus Masters Program

Nottingham Trent University

Program Overview

The MA Fashion Marketing at Nottingham Trent University is perfect if you’re passionate about fashion and want to understand how brands connect with consumers in both digital and physical spaces. It combines creativity with business insight, giving you the skills to analyse trends, shape marketing strategies, and make a real impact in the fashion industry.

Curriculum Structure

First Term
You’ll begin with Culture & Collaboration, working alongside students from other art and design disciplines to explore shared themes, enhance your research skills, and develop compelling presentations. At the same time, The Fashion Industry module introduces you to the inner workings of the global fashion sector — from production and retail to consumer behaviour and emerging trends.

Second Term
This is when you really start specialising. Modules like Studio Practice, Industry Practice, and Creative Enterprise in Fashion allow you to create projects, develop business concepts, or even test new marketing campaigns — all under the guidance of experienced tutors. You’ll learn how to connect theory with real-world marketing challenges, preparing you for the fast-paced fashion industry.

Final Term
The course culminates in a Personal Project, where you’ll design a research-based portfolio, business plan, or creative output that reflects your ambitions and showcases your skills to future employers. This is your chance to demonstrate your creativity, strategic thinking, and industry readiness.

Focus Areas: Strategic & critical marketing, consumer behaviour, international fashion environments, business intelligence, sustainability, creative enterprise

Learning Outcomes: Develop fashion marketing strategies, understand consumer psychology, evaluate market and cultural contexts, create business concepts, conduct independent research, and communicate professionally

Professional Alignment (Accreditation): Globally recognised master’s qualification with strong links to the fashion industry and NTU’s enterprise opportunities

Reputation (Employability Rankings): Graduates are equipped for careers in fashion marketing, brand management, retail, buying, consultancy, and PR, benefitting from NTU’s excellent industry connections

Experiential Learning (Research, Projects, Internships etc.)

At NTU, the MA Fashion Marketing programme is all about learning by doing. You’ll get hands-on experience creating campaigns, working with brands, and experimenting with the latest digital tools, all within the vibrant environment of the Nottingham School of Art & Design. With access to modern studios, specialist software, and industry-standard equipment, you’ll develop practical skills that make you job-ready from day one.

Here’s how you’ll gain real-world experience:

Industry Practice module: Take part in placements or internships, experiencing first-hand how fashion businesses operate and applying your learning in real-world contexts.
Studio Practice module: Use creative and digital tools like Adobe InDesign to produce professional-standard marketing materials, helping you translate ideas into polished outputs.
Creative Enterprise in Fashion module: Develop your own fashion business concept — from branding to strategy — and learn what it takes to think like an entrepreneur.
Personal Project: Showcase your creativity and skills through an independent project, whether it’s a business plan, research thesis, or creative portfolio.
Culture & Collaboration module: Work with students from different design disciplines on shared projects, building teamwork, creativity, and fresh perspectives.
Industry insights & networking: Learn directly from guest lecturers and fashion professionals, gaining insider knowledge and building valuable industry contacts.

With these experiences, you’ll graduate not only with a strong understanding of fashion marketing, but also with a professional portfolio, real-world skills, and confidence to step into the industry.

Progression & Future Opportunities

Graduates from the MA Fashion Marketing programme at NTU often move into exciting and creative roles such as Brand Manager, Digital Marketing Executive, Retail Buyer, or Fashion Consultant. The course equips you with practical skills, industry experience, and a professional network, giving you the confidence to work for leading fashion companies or even launch your own venture:

Career Support at NTU: The Employability Team offers tailored guidance, including CV workshops, interview coaching, and connections to industry professionals.
Real‑world Industry Access: Students have pitched live to global brands like Urban Outfitters, receiving feedback from senior marketing professionals — giving you invaluable practical experience.
Global Collaboration Projects: Work on international projects with institutions such as Humber College in Canada, collaborating with real clients like sustainable retail brand ReTuna, building teamwork, strategy, and consultancy skills.
Professional Credibility: The course helps you build an entrepreneurial profile, and many graduates have successfully launched their own fashion businesses.
Employment & Salary Insights: Graduates typically start in specialist marketing roles, with median salaries around £21,455 within 15 months of finishing the course.

Further Academic Progression:
If you’d like to continue studying, you could pursue a PhD in Fashion Business or Marketing, specialise further with related master’s programmes like Fashion Communications or Luxury Brand Management, or explore entrepreneurial pathways supported by NTU’s enterprise initiatives.