MSc Digital Marketing

1 Year On Campus Masters Program

Nottingham Trent University

Program Overview

The MSc Digital Marketing at Nottingham Business School is designed to help you become a confident, industry-ready digital marketer who can blend creativity with data-driven decision-making. It’s a great fit if you’re excited about understanding consumers, building digital strategies, and working hands-on with real tools that today’s marketing teams rely on.

Curriculum Structure

Semester 1

Your first semester builds the core marketing knowledge you’ll rely on throughout your career. You’ll explore how brands create value in Principles of Marketing, dig into customer psychology with Understanding the Customer Experience, and broaden your global perspective through Strategic Global Marketing. By the end of this stage, you’ll have a strong foundation in how modern marketing works and how companies communicate in competitive markets.

Semester 2

This is where the course becomes truly digital. In Digital Marketing Operations, you’ll learn how to plan and manage real campaigns; Dynamic Digital Marketing introduces you to SEO, social media, digital advertising, and content planning; and Web Analytics & Digital Strategy teaches you how to interpret online data to make smarter marketing decisions. Alongside this, the Customer Insight through Marketing Research module helps you confidently design and analyse research so you can understand audiences at a much deeper level.

Semester 3

Your final semester gives you the chance to put everything into practice. You can either work on a Consultancy Experience Project with an actual organisation — solving a genuine marketing challenge — or choose the Business Research Project if you prefer a more academic, research-focused route. Whichever you choose, it’s a fantastic opportunity to build experience and create a portfolio that stands out to employers.

Throughout the programme, you’ll also take part in professional development activities designed to build your confidence, leadership skills, and employability.

Focus Areas

Digital strategy, consumer behaviour, web and campaign analytics, SEO/SEM, social media strategy, and customer insight.

Learning Outcomes

You’ll graduate ready to design digital strategies, analyse customer journeys, interpret analytics tools, and create effective campaigns across all major digital channels.

Professional Alignment (Accreditation)

The programme is aligned with the Chartered Institute of Marketing (CIM), giving you the opportunity to gain the CIM Level 4 Certificate and Level 6 Diploma in Professional Digital Marketing alongside your degree.

Reputation (Employability Rankings)

Nottingham Business School is part of the elite 1% of business schools worldwide with AACSB, EQUIS, and AMBA Triple Crown accreditation — a strong signal to employers that you’re graduating from a globally respected institution.

Experiential Learning (Research, Projects, Internships etc.)

At NTU’s MSc Digital Marketing, you won’t just be learning theory — you’ll be applying it from day one. The programme is designed to give you hands-on experience using real digital tools, working in teams, and tackling projects that mirror what marketing professionals do every day. You’ll study in modern, well-equipped facilities with access to cutting-edge software, data platforms, and collaborative spaces that make learning practical and engaging.

Here’s how you’ll gain real-world skills:

Consultancy Experience Project: Work in teams with real businesses, conduct research, and deliver data-driven marketing solutions that make an impact.
Marketing Simulation: Experience running a company in a competitive market, making strategic decisions, and tracking performance — all in a risk-free, interactive environment.
Digital Tools & Analytics: Get hands-on with platforms like Mintel, Passport, SPSS, Adobe Creative Cloud, and Bloomberg terminals to analyse data and create campaigns.
Professional Certification: Earn a Google Analytics 4 certification through the Web Analytics & Digital Strategy module, boosting your digital credentials.
Placement Opportunities: Choose the two-year route and gain up to 48 weeks of on-the-job experience with a company placement, building skills and employability.
Career & Development Support: Benefit from workshops, networking events, company visits, and guidance from NTU’s dedicated Employability Team.

By combining live projects, digital tools, professional certifications, and placements, you’ll graduate ready to hit the ground running in the world of digital marketing.

Progression & Future Opportunities

Graduating from the MSc Digital Marketing at Nottingham Business School opens the door to a wide range of exciting career paths. Many of our graduates go on to roles such as Digital Marketing Manager, Social Media Manager, SEO Executive, Campaign Manager, or Digital Strategist, blending creativity, strategy, and data-driven insight. The programme equips you with practical experience, professional qualifications, and industry connections to confidently take your first step into the marketing world:

Career support at NTU: Our dedicated Employability Team helps you with CVs, interviews, placement opportunities, and graduate job searches, ensuring you feel prepared for the job market.
Industry connections and networking: Access to recruitment fairs, workshops, company visits, and networking events means you can meet potential employers and build valuable contacts.
Placement experience: The two-year route allows you to complete up to 48 weeks in a professional placement, giving you hands-on experience that employers value.
Professional recognition: With CIM accreditation (Level 4 Certificate + Level 6 Diploma in Professional Digital Marketing), your skills and knowledge are officially recognised, helping you stand out in a competitive market.
Strong employability outcomes: NTU marketing graduates regularly secure roles in social media, digital campaigns, analytics, and content strategy, often within the first few months after finishing their degree.

Further Academic Progression:
If you want to continue your studies, you could pursue a PhD in Marketing or Digital Marketing, dive deeper with specialised master’s programmes such as Marketing Analytics or Strategic Communications, or take advanced professional qualifications to enhance your career prospects even further.