MSc Digital Marketing 2yr or Digital Marketing

During this course you will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. Now is an exciting and challenging time to study digital marketing. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce. Finally, in your third semester, you ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, a business research project or a global experience project.