MSc Marketing

1 Year On Campus Masters Program

Nottingham Trent University

Program Overview

The MSc Marketing at Nottingham Business School is designed to give you a solid grounding in both traditional marketing strategies and modern, data-driven approaches. Whether you’re new to marketing or looking to deepen your expertise, this course equips you with the skills to work across products, consumer insight, and global markets.

Curriculum Structure

Semester 1
Your first semester sets the foundation. In Principles of Marketing, you’ll explore how marketing works in practice, learning frameworks that guide decisions in any business. Understanding the Customer Experience helps you dive into consumer behaviour, brand loyalty, and the digital customer journey, while Strategic Global Marketing gives you a big-picture view of international markets and how companies plan to compete successfully around the world.

Semester 2
In the second semester, you’ll focus on applying your knowledge. Marketing Management shows you how to create campaigns and connect marketing with broader business functions. Creativity in Product Innovation challenges you to think like a product manager — designing new products and evaluating trends. Contemporary Perspectives in Customer Engagement and Customer Insight through Market Research give you hands-on experience using data and research to understand consumers and make informed marketing decisions.

Semester 3
In your final semester, you’ll put everything into practice with a Consultancy Experience Project or a Business Research Project, tackling a real business challenge or conducting industry-relevant research. Alongside this, Professional Practice supports your career development with workshops, mentoring, and skills-building exercises to prepare you for the marketing world.

Focus Areas: Strategic marketing, consumer insight, product innovation, global marketing, market research

Learning Outcomes: Apply marketing theories in real-world contexts, analyse consumer behaviour, manage product innovation, conduct rigorous market research, and create effective marketing strategies

Professional Alignment (Accreditation): The programme aligns with the Chartered Institute of Marketing (CIM), giving you the chance to earn the CIM Level 4 Certificate and Level 6 Diploma in Professional Marketing

Reputation (Employability Rankings): Nottingham Business School holds “Triple Crown” accreditation (AACSB, EQUIS, AMBA), putting it among the top 1% of business schools worldwide. 95% of MSc Marketing students report satisfaction with the programme (PTES 2024)

Experiential Learning (Research, Projects, Internships etc.)

At NTU, the MSc Marketing isn’t just about theory — it’s about putting ideas into practice. You’ll work on real business challenges, run simulations, and use industry-standard tools, all in a supportive, professional environment. With access to the Postgraduate Centre’s modern classrooms, breakout spaces, and digital resources, you’ll gain the hands-on experience that employers are looking for.

Here’s how you’ll learn by doing:

Consultancy Experience Project: Work on a real company challenge in teams or individually, applying marketing theory to develop actionable, evidence-based solutions.
Business Research Project: If you prefer a research-focused route, conduct an in-depth study combining theory with rigorous analysis — perfect if you’re considering further study.
Placement Year Option: Choose the two-year pathway to complete a 36–48 week placement, gaining invaluable on-the-job experience and building your professional network.
Marketing Simulation: Early in the course, you’ll manage a virtual company, testing strategies and decision-making in a competitive environment.
Professional Tools & Data Platforms: Learn to use industry-standard software like Mintel, Passport, SPSS, and Adobe Creative Cloud, plus Bloomberg terminals for real-world market analysis.
Workshops & Professional Practice: Participate in mentoring, skills workshops, and career-focused sessions to polish your professional and soft skills.

By the end of the programme, you’ll graduate not just with a degree, but with practical experience, a professional portfolio, and the confidence to step straight into marketing roles.

Progression & Future Opportunities

Graduates of the MSc Marketing at NTU leave ready to take on exciting roles such as Marketing Manager, Digital Marketing Executive, Product Manager, or Strategic Marketing Manager. The combination of hands-on experience, industry-recognised qualifications, and practical skills means you’ll have the confidence and expertise to make an immediate impact in the workplace:

Career Support at NTU: The Employability Team provides tailored guidance on CVs, interviews, placements, internships, and even post-graduation career planning — support continues for up to three years after you graduate.
Professional Accreditation: The course aligns with the Chartered Institute of Marketing (CIM), giving you the opportunity to earn the Level 4 Certificate and Level 6 Diploma in Professional Marketing, highly valued by employers.
Award-Winning Employability: The MSc Marketing programme was the first postgraduate course in the UK to receive the CIM Employability Programme Award, highlighting how closely the curriculum matches industry needs.
Real Industry Experience: Students often work on projects or placements with well-known companies such as Bosch, Bentley Motors, Cummins, and Cambridge Commodities — giving you practical experience before graduation.
Graduate Success: Alumni have gone on to roles at leading brands including Gucci, Boots, and Volvo, demonstrating the strong career pathways available.
Global Recognition: NTU’s Triple Crown accreditation (AACSB, EQUIS, AMBA) ensures that your degree is respected worldwide, adding long-term value to your career.

Further Academic Progression:
If you’re keen to continue your studies, you could pursue a PhD in Marketing or Business Analytics, an MBA, or a specialised master’s such as Marketing Analytics or Strategic Communications, building on the solid foundation from your MSc.