International Marketing and Business Strategies MSc

1 Year On Campus Masters Program

Queen Mary University of London

Program Overview

The MSc International Marketing & Business Strategies at Queen Mary University of London is designed for students who want to understand how global brands grow, how international markets behave, and how strategy shapes real business decisions. It’s a great fit if you’re aiming for roles that blend creativity with strategic thinking, and want to work in international marketing, consulting, or brand development.

Curriculum Structure

Core Learning Journey

Right from the start, you build a strong foundation with Introduction to Marketing Management, where you explore consumer behaviour, branding, pricing, and product strategy in an international setting. Alongside this, Global Marketing & Communications teaches you how to adapt messaging and campaigns for audiences across different cultures, using real case studies and cross-border market examples. You’ll also dive into Strategic Marketing, where you learn how organisations create sustainable competitive advantage through segmentation, positioning, and long-term relationship building.

Ethics, Responsibility & Sustainability

As you move forward, Sustainability Marketing, Ethics & CSR encourages you to think about the bigger picture — helping you understand how marketing influences society, sustainability, and corporate behaviour. It’s a module that gets you thinking about the impact of your decisions as a future marketer or strategist.

Research & Dissertation

The programme also gives you the analytical tools you’ll need through Research Methods for Marketing, covering qualitative and quantitative research design. You’ll use these skills in your dissertation, where you can choose a Marketing Consultancy Dissertation—working directly on a live business problem—or a more traditional research dissertation using primary or secondary data.

Strategy & Optional Pathways

To prepare you for consultancy-focused careers, Strategy & Management Consulting walks you through how global companies make strategic choices in competitive environments. You can then tailor the degree with one optional module, choosing from areas such as Business Digital Analytics, Entrepreneurship, Services Management, or Social Marketing for Social Justice, depending on where you want to specialise.

Focus Areas

“International marketing strategy, global communications, network and relationship marketing, sustainability and CSR, consulting, digital analytics.”

Learning Outcomes

“You’ll learn how to develop and evaluate global marketing strategies, understand how networks and relationships influence business markets, apply ethical and sustainable principles to marketing decisions, conduct rigorous research, and present strategic recommendations confidently using data-led insights.”

Professional Alignment (Accreditation)

The School of Business and Management at QMUL holds AACSB accreditation, signalling that your degree meets high global standards for business education.

Reputation (Employability Rankings)

QMUL is a proud member of the Russell Group, known for excellence in teaching, research, and global industry relevance. Graduates from this MSc progress into roles like International Marketing Executive, Business Strategy Consultant, Brand Coordinator, and Growth Strategy Analyst, supported by the strong reputation of Queen Mary’s business programmes.

Experiential Learning (Research, Projects, Internships etc.)

One of the best parts of studying this MSc at Queen Mary is that you don’t just learn marketing and strategy — you actually do it. From day one, you’ll be solving real business challenges, working in teams, and using modern tools that mirror what companies rely on today. The whole experience feels more like stepping into a junior consultant role than sitting in traditional lectures.

You’ll learn by experimenting, creating, analysing, and presenting your ideas just like you would in a professional environment. And with Queen Mary’s dedicated collaboration spaces, digital labs, and research tools, you’ll always have the right setup to turn theory into action. Here’s how all of that comes to life:

Consultancy-Style Dissertation – Instead of a traditional thesis, you have the option to work on a real business problem, gather data, analyse it, and present actionable solutions — almost like delivering a final report to a client.
Hands-on Strategy Simulations – In modules like Strategy & Management Consulting, you’ll take part in team-based simulations where you make decisions, defend your strategy, and experience what real consulting work feels like.
Modern Research Tools & Methods – The Research Methods for Marketing module teaches you how to design surveys, run interviews, collect data, and analyse your findings using contemporary digital tools and frameworks used in industry.
Purpose-Driven Project Work – Through Sustainability Marketing, Ethics & CSR, you’ll work on projects that encourage you to design campaigns that are ethical, responsible, and grounded in real-world issues.
ThinkPod Collaborative Studio – A dedicated, modern space designed for teamwork, strategy sessions, client-style presentations, and video or online collaboration.
QUBE Creative Media Suite – A professional-standard media studio where you can create and edit video content, prepare polished campaign assets, and experiment with digital storytelling tools.
Graduate Centre & 24/7 Library Access – You’ll have comfortable postgraduate spaces for group work or focused study, plus round-the-clock access to the Mile End Library whenever inspiration strikes.

Progression & Future Opportunities

Graduates from this MSc often step confidently into roles where they help brands grow across international markets. Many move into careers such as International Marketing Executive, Business Strategy Consultant, Global Brand Coordinator, or Growth Strategy Analyst. The course is designed to give you both the strategic mindset and global awareness employers look for — so you’re genuinely career-ready from day one.

Here’s how Queen Mary supports your next steps:

Hands-on career development through SBM Consult – You’ll have the chance to work on real business projects with the School of Business and Management’s consulting hub, strengthening your ability to think strategically and solve genuine commercial challenges.
Micro-internships to build experience quickly – QMUL’s Careers & Enterprise team connects students with short, meaningful internship opportunities that help you gain workplace skills and expand your professional network.
Strong employment outcomes – Queen Mary reports that 92% of postgraduates secure employment or further study within six months of graduating, reflecting the value of the degree and the support available throughout your studies.
Global credibility with AACSB accreditation – The School of Business and Management is AACSB-accredited, giving your qualification long-term international recognition and reinforcing its professional standing around the world.
A supportive and active alumni network – QMUL’s global alumni community opens doors to industry connections, mentoring, and potential graduate opportunities.
Consultancy-based dissertation – You can choose a consultancy project instead of a traditional dissertation, allowing you to deliver practical solutions to a real organisation — a standout addition to your CV.

Further Academic Progression:
If you decide to continue your academic journey, this MSc provides a strong foundation for progressing into a PhD in Marketing, Strategy, or International Business at Queen Mary. The research-focused elements of the course — including Research Methods for Marketing — help you build the skills needed for doctoral-level study and academic research.