MSc International Marketing and Consumer Psychology

1 Year On Campus Masters Program

Queen Mary University of London

Program Overview

Queen Mary’s MSc International Marketing & Consumer Psychology is designed for students who want to go beyond traditional marketing and truly understand why people make the choices they do. You’ll blend advanced marketing strategy with real psychological insight, giving you the skills to influence consumer behaviour in ethical, evidence-based ways across global markets.

Curriculum Structure

A Year of Deep, Applied Learning

Throughout the year, you’ll build a solid foundation in both marketing strategy and consumer psychology. Early on, you’ll dive into Consumer Behaviour and Psychology, exploring how people think, feel, and make decisions — and what this means for marketers trying to reach them across different cultures and markets. At the same time, Global Marketing Strategy gives you the tools to plan campaigns, analyse markets, and position brands internationally with confidence.

As you progress, you’ll strengthen your research skills through Research Methods, where you’ll learn how to design studies, gather data, and interpret insights using both qualitative and quantitative approaches. These skills become invaluable when you’re analysing fast-changing consumer trends or testing marketing concepts.

You’ll also explore modules centred on consumer culture and digital behaviour, giving you a richer understanding of the social forces, online environments, and psychological triggers that guide modern consumption.

Toward the end of the programme, you’ll bring everything together in either a traditional dissertation or a consultancy-style project with a real organisation. This gives you the freedom to focus on a topic that truly interests you — whether that’s brand loyalty, sustainable consumption, digital decision-making, or cultural influences on buying behaviour.

Focus Areas

“Consumer behaviour, psychological theory, global marketing strategy, ethical consumption, research methods, digital consumer environments”

Learning Outcomes

“You’ll learn to interpret and predict consumer behaviour, apply psychological theory to strategic marketing decisions, design and execute robust research, analyse data through a psychological lens, and create ethical, insight-led strategies for diverse global markets.”

Professional Alignment (Accreditation)

The School of Business and Management at Queen Mary is AACSB-accredited, giving your degree strong international recognition and aligning it with globally respected business education standards.

Reputation (Employability Rankings)

As a Russell Group university, Queen Mary carries a strong research reputation and global academic credibility — something employers notice immediately. Graduates from this programme frequently step into roles such as Brand Strategist, Consumer Insight Consultant, Marketing Analyst, and Behavioural Researcher, supported by Queen Mary’s strong track record for postgraduate employability.

Experiential Learning (Research, Projects, Internships etc.)

At Queen Mary, this MSc isn’t just about learning theory — it’s about putting it into practice. From the start, you’ll be working on real marketing challenges, running research projects, and collaborating with peers to solve consumer-focused problems. The programme is designed so you gain hands-on experience using the same tools and techniques professionals rely on, all within inspiring, purpose-built facilities.

Here’s how your practical learning comes to life:

Team Projects & Case Studies – Work in groups to apply marketing and consumer psychology concepts to real business situations, building both teamwork and problem-solving skills.
Consultancy-Style Dissertation – Choose a project where you partner with an organisation, research consumer behaviour, and deliver actionable recommendations that make a real impact.
Research Methods in Action – Conduct your own qualitative and quantitative studies, learning how to collect and analyse data with professional research tools.
Expert Insight & Mentoring – Collaborate with staff from QMUL’s MINDS research group, gaining exposure to cutting-edge consumer psychology research.
Collaborative Studio Spaces – Use the ThinkPod, equipped for group work, strategy sessions, and online presentations.
Creative Media Suite (QUBE) – Access professional-grade design and editing software to produce campaign materials, research visuals, or multimedia presentations.
Dedicated Postgraduate Facilities – Study and brainstorm in the Graduate Centre, relax in the rooftop common room, or work anytime in the 24-hour library.

Progression & Future Opportunities

Completing this MSc opens the door to exciting careers where you can blend marketing strategy with a deep understanding of consumer behaviour. Many graduates go on to roles such as Consumer Insight Consultant, Brand Strategist, Behavioural Research Analyst, or Marketing Communications Manager. You’ll leave with a unique skill set that helps businesses understand their customers, make data-driven decisions, and create campaigns that really resonate — giving you an edge in a competitive job market.

Here’s how Queen Mary supports you in making that leap:

Hands-on career support and consulting experience – Through the School of Business and Management’s consulting projects and dissertation options, you gain practical experience solving real business challenges.
Internships and placement guidance – The Careers & Enterprise team helps connect you with micro-internships and work placements, giving you practical exposure and professional networking opportunities.
Global recognition and accreditation – The School of Business and Management is AACSB-accredited, ensuring your degree is respected internationally and carries long-term value.
Practical research experience – Your dissertation, especially the consultancy option, allows you to work on real-world, socially relevant marketing challenges that employers value highly.
Alumni network and professional connections – Joining QMUL means access to a global alumni community across marketing, research, and strategy, helping you build connections and open doors to your first role.

Further Academic Progression:
If you wish to continue your studies, this MSc also sets you up perfectly for a PhD in Marketing, Consumer Behaviour, or Business Psychology. The research methods training and dissertation experience provide the skills you need to pursue academic research or contribute to cutting-edge studies in consumer insights.