MSc Marketing

1 Year On Campus Masters Program

Queen Mary University of London

Program Overview

The MSc Marketing at Queen Mary gives you a solid foundation in both traditional and digital marketing, helping you understand consumers, brands, and business strategy in a fast-changing world. It’s perfect for students who want to shape marketing campaigns, drive business growth, or explore strategy and analytics in a practical, hands-on way.

Curriculum Structure

Across this one-year programme, you’ll grow from understanding marketing basics to tackling real-world challenges:

Foundations & Core Concepts: You’ll start with Introduction to Marketing Theory and Concepts to explore key frameworks and debates that guide marketing today. Understanding Consumer Behaviour helps you dive into the “why” behind customer decisions, giving you insights to design strategies that truly connect.
Branding & Relationships: In Brand Management, you’ll learn how strong brands are built, managed, and adapted for global markets. Relationship & Network Marketing introduces you to B2B strategies and partnership networks, showing how connections create long-term business value.
Research & Strategy: Research Methods for Marketing equips you with practical skills in collecting and analyzing data, from surveys to advanced analytics, preparing you to solve real marketing challenges with evidence-based solutions.
Advanced & Elective Studies: You’ll complete a 10,000-word Dissertation to research a marketing topic of your choice, applying your learning in depth. Optional modules like AI and Big Data in Marketing, Strategic Marketing, or Sustainability, Ethics & CSR let you explore areas that match your career goals and personal interests.

Focus Areas

Consumer behaviour, brand management, B2B & network marketing, digital & AI-driven strategies, marketing ethics

Learning Outcomes

You’ll learn to evaluate marketing problems critically, apply theory to real-world situations, conduct research, develop data-driven strategies, and communicate persuasive brand campaigns.

Professional Alignment (Accreditation)

The School of Business and Management at QMUL is AACSB-accredited, giving your degree strong international recognition and credibility.

Reputation (Employability / Rankings)

As part of the Russell Group, Queen Mary is known for research excellence. Graduates pursue careers as Account Managers, Market Analysts, Marketing Managers, and Global Marketing Directors, often joining leading companies like Diageo, Facebook, and EY.

Experiential Learning (Research, Projects, Internships etc.)

The MSc Marketing at Queen Mary is designed to give you hands-on experience that goes beyond lectures and textbooks. You’ll get the chance to apply your knowledge in real-world contexts, from designing marketing campaigns to analysing consumer data, all while using the same tools and technologies that professionals rely on. The programme encourages collaboration, creativity, and practical problem-solving so you graduate confident and career-ready.

Here’s what that looks like in practice:

Collaborative Projects & Presentations – Work with your peers in the ThinkPod, a space equipped for brainstorming, pitching, and recording ideas.
Creative & Media Production – Use the QUBE media suite with industry-standard software like Adobe Creative Suite and Final Cut Pro to produce professional marketing content.
Research & Data Analysis – Conduct your own research and analyse insights using the Business School’s databases and analytics software as part of modules like Research Methods for Marketing.
Independent Dissertation – Develop a 10,000-word dissertation on a marketing topic of your choice, building a portfolio piece that demonstrates your skills to future employers.
Dedicated Study & Social Spaces – Access the Graduate Centre for quiet study, collaborative work, and 24-hour library facilities to suit your schedule and learning style.

Progression & Future Opportunities

Graduating from the MSc Marketing at Queen Mary opens doors to a wide range of exciting career paths. Many alumni move into roles such as Marketing Manager, Account Manager, Market Analyst, or even Global Marketing Director, using their mix of strategic thinking, creative insight, and data skills to make a real impact in business. With a strong understanding of consumer behaviour and digital trends, you’ll be equipped to drive growth for companies both in the UK and internationally.

Here’s how Queen Mary supports your career journey:

Tailored Career Support – The Business School’s postgraduate careers service helps you prepare for internships, graduate roles, and networking opportunities with top employers.
Industry Connections – Connect with leading companies like Google, EY, Diageo, and Digitas through networking events and alumni links.
Global Recognition – The MSc is offered by QMUL’s AACSB-accredited Business School, ensuring your qualification is respected worldwide.
Strong Graduate Outcomes – Alumni have successfully launched careers in marketing, consulting, and brand management, giving you real momentum after graduation.
Transferable Skills – Beyond marketing knowledge, you’ll develop research, presentation, and strategic thinking skills that employers highly value.

Further Academic Progression:
If you want to take your studies even further, this MSc provides a solid foundation for doctoral research. You could pursue a PhD in Marketing, Business Strategy, or Consumer Behaviour, applying your research skills and marketing expertise to make a real contribution in academia or think tanks.