MSc Marketing and Digital Analytics MSc

1 Year On Campus Masters Program

Queen Mary University of London

Program Overview

The MSc Marketing & Digital Analytics at Queen Mary blends the art of marketing with the science of data. It’s perfect for students who want to understand digital consumer behaviour, measure marketing impact, and make data-driven decisions that really influence business outcomes. You’ll graduate with the skills to design strategies, interpret analytics, and apply them in a global business context.

Curriculum Structure

Building a Strong Foundation

Your journey starts with Research Methods for Marketing and AI for Business, where you’ll learn how to design studies, collect and analyse data, and explore the real-world applications of AI in marketing. These modules give you a solid grounding in both analytics and strategic thinking.

Exploring the Digital Economy

Modules like Digital Economy, Big Data & Platformization introduce you to the world of online platforms, big data, and the ethical challenges of digital marketing. Meanwhile, Global Marketing & Communications teaches you how to adapt campaigns across different cultures, giving you a global perspective.

Engaging Consumers and Measuring Impact

In Brand Storytelling in the Digital Age and Networked & Influencer Marketing, you’ll learn to craft compelling narratives and leverage social networks to influence consumers. Business Digital Analytics equips you with the skills to measure performance, interpret marketing metrics, and make data-driven decisions.

Final Project and Electives

For your dissertation, you can choose a traditional research project or an applied project using open data, putting your analytics skills into practice. You’ll also pick an elective such as Services Management, Social Marketing for Social Justice, or Sustainability Marketing, Ethics & CSR, allowing you to tailor the degree to your interests.

Focus Areas

“Digital consumer behaviour, marketing analytics, AI in business, platform economy, influencer marketing, data ethics”

Learning Outcomes

“You’ll be able to analyse consumer data, create data-driven marketing strategies, apply AI to business problems, evaluate platform-based marketing models, design effective brand campaigns, and conduct independent research using real datasets.”

Professional Alignment (Accreditation)

Queen Mary’s School of Business and Management is AACSB-accredited, giving your degree strong international recognition.

Reputation (Employability / Rankings)

As part of the Russell Group, Queen Mary is known for research excellence and academic rigor. Graduates from this MSc often move into careers in marketing analytics, business intelligence, digital campaigns, CRM, or data strategy, well-prepared to make an immediate impact in the professional world.

Experiential Learning (Research, Projects, Internships etc.)

At Queen Mary, the MSc Marketing & Digital Analytics is all about learning by doing. You won’t just study theory — you’ll work with real data, tackle practical business problems, and develop marketing strategies that have real impact. From collaborative workshops to hands-on projects, you’ll gain the skills and confidence to step straight into a data-driven marketing career.

Here’s how your practical learning comes to life:

Group Projects & Simulations – Collaborate with classmates on strategy workshops and marketing simulations, giving you experience making decisions in a team environment.
Real Research Projects – In Research Methods for Marketing, you’ll design studies, gather data, and apply analytics techniques to uncover actionable insights.
Open Data Dissertation – Choose a project using publicly available datasets to test your analytics skills on real-world challenges.
Digital Economy & Ethics – Explore big data, digital platforms, and the ethical implications of marketing decisions in modules like Digital Economy, Big Data & Platformization.
Creative & Collaborative Spaces – Work in the ThinkPod for presentations and brainstorming, or use the QUBE media suite to design professional dashboards, visuals, and campaign materials.
Postgraduate Study Hubs – Access the Graduate Centre, 24-hour library, and rooftop common areas, perfect for focused work or group study.

Progression & Future Opportunities

Graduates of this MSc leave Queen Mary ready to make an impact in the world of marketing and digital analytics. You could step into roles like Marketing Analyst, Digital Campaign Manager, Business Intelligence Specialist, or CRM/Data Strategy Consultant. This programme gives you the perfect mix of marketing insight and data expertise, making you highly sought after by companies looking to make smarter, data-driven decisions.

Here’s how Queen Mary helps you get there:

Career Support & Real-World Experience – Engage in group projects, simulations, and consultancy-style exercises that build skills employers value.
Strong Employment Pathways – Graduates often secure roles in digital marketing, social media management, market research, and analytics-driven strategy.
Global Accreditation – The School’s AACSB accreditation ensures your degree is respected worldwide and adds credibility to your professional profile.
Alumni & Industry Network – Connect with a global community of graduates working in marketing and analytics, providing mentorship and networking opportunities.
Research & Analytical Training – Your dissertation and data-focused modules prepare you to tackle real business challenges with evidence-based strategies.

Further Academic Progression:
If you’re interested in research, this MSc also prepares you for a PhD in Marketing Analytics, Business Strategy, or Consumer Behaviour, giving you the foundation to pursue advanced academic study or research-based roles.