MSc Marketing and Digital Communications

1 Year On Campus Masters Program

Queen Mary University of London

Program Overview

The MSc Marketing & Digital Communications at Queen Mary equips you to become a creative and data-savvy marketing professional, ready to craft campaigns that really connect in today’s digital world. It’s perfect if you’re passionate about social media, influencer strategy, brand storytelling, or digital consumer engagement — and want to turn that passion into practical skills that employers value.

Curriculum Structure

Foundations & Digital Culture

In your first term, you’ll start with Introduction to Marketing Management, where you’ll explore the essentials of branding, consumer behaviour, and strategy. At the same time, Consumer & Digital Cultures helps you understand how digital platforms shape the way people interact with brands and each other across the globe.

Digital Strategy & Communication

Next, you’ll dive into Digital Economy, Big Data & Platformization, learning how platforms and big data create new opportunities and ethical challenges in marketing. Networked & Influencer Marketing shows you how to harness social networks, endorsements, and online influence effectively. Advertising & Media Strategies gives you the tools to craft campaigns that resonate with audiences by combining insights from media, culture, and marketing.

Integration & Independent Research

In your final phase, Integrated Digital Communications & Campaigning teaches you to design and execute multi-channel campaigns with measurable impact. Your Dissertation for Marketing lets you run an independent research project, applying your skills to real-world problems and producing insights that can be shared with businesses or academics.

Electives

You can tailor your learning with electives such as Brand Storytelling in the Digital Age, Brand Management, or Sustainability Marketing, Ethics & CSR, giving you the chance to specialise in areas that match your career goals.

Focus Areas

“Digital communications strategy, consumer digital culture, influencer marketing, big-data ethics, brand storytelling”

Learning Outcomes

“You’ll be able to design integrated digital campaigns, analyse how digital platforms shape consumer behaviour, conduct marketing research using modern tools, and develop communication strategies that combine creativity with data-driven insight.”

Professional Alignment (Accreditation)

The School of Business and Management at QMUL is AACSB-accredited, reflecting its high international standards in business education.

Reputation (Employability / Rankings)

Queen Mary is part of the Russell Group, known for its research strength and academic excellence. Graduates of this MSc are highly employable and can step into roles in marketing, PR, social media, communications, and advertising across diverse sectors.

Experiential Learning (Research, Projects, Internships etc.)

On this MSc, you’ll gain hands-on experience that goes far beyond the classroom. You’ll work on real marketing and digital communication challenges, collaborate with peers in dynamic teams, and create campaigns you can proudly showcase to future employers. Queen Mary provides purpose-built facilities and tools that mirror the professional marketing environment, so you graduate not just with knowledge, but with practical experience.

Here’s how you’ll put your learning into practice:

Group Projects & Simulations – Work in teams to tackle real-world marketing problems, from social media strategies to integrated communication campaigns.
Research Projects – Conduct data-driven research and develop actionable insights through modules that emphasise practical application.
Interactive Studio Space – Use the ThinkPod for presentations, video recording, and online collaboration, perfect for pitching your campaign ideas.
Media & Design Suite – Access the QUBE media suite with industry-standard software to create visuals, digital content, and marketing materials.
Independent Dissertation – Choose a project aligned with your interests, such as influencer marketing, crisis communications, or digital consumer engagement.
Graduate Centre & Libraries – Enjoy dedicated postgraduate study spaces, a rooftop common room, and a 24-hour library to support research and collaboration.
Data & Software Access – Gain hands-on experience with advanced databases, analytics tools, and software to support your strategic marketing work.

Progression & Future Opportunities

Graduating from this MSc opens doors to a wide range of exciting careers, including Digital Communications Manager, Social Media Strategist, Brand Communications Consultant, or Public Relations Specialist. You’ll leave with the confidence to create data-driven campaigns, lead integrated communication strategies, and make a real impact in organisations across industries, from creative agencies to multinational corporations.

Here’s how Queen Mary helps you get there:

Career Support Services – Tailored guidance from the School of Business and Management, including help with internships, CVs, interviews, and networking opportunities.
Strong Employability – 85% of graduates are employed or pursuing further study within 15 months, with an average starting salary of around £30,000.
Accredited & Recognised – The MSc comes from QMUL’s AACSB-accredited Business School, giving your degree global credibility.
Hands-on Experience – Work on real-world marketing projects and your dissertation, building a portfolio of practical experience to show future employers.
Diverse Career Pathways – Graduates find roles in marketing, PR, communications, social media, and advertising, across both commercial and nonprofit sectors.

Further Academic Progression:
If you want to continue your studies, the MSc provides a solid foundation for pursuing a PhD in Marketing, Digital Communications, or Consumer Behaviour, equipping you with advanced research skills and expertise for academic or high-level strategic roles.