MSc Digital Marketing

At RGU, the MSc Digital Marketing is designed to help you truly live the role of a digital marketer. Instead of only learning concepts, you’ll actually create campaigns, experiment with digital tools, and work on real business challenges from day one. It’s a very hands-on experience, and by the time you graduate, you’ll have a portfolio that feels like real industry work — because it is.

And once you're comfortable with the foundations, the course gradually pushes you into deeper, more creative and analytical projects, all supported by RGU’s modern facilities and industry-connected teaching team. Here’s how that experience comes to life:

• You’ll work on live projects with real clients, producing website audits, content assets, SEO recommendations and full campaign strategies — building experience that employers genuinely look for.

• You’ll create digital media and web content, learning practical skills like web design, multimedia production and content creation during the early stages of the course.

• You’ll collaborate on social media and analytics projects, using marketing metrics and digital tools to plan, run and evaluate campaigns as part of a team.

• Your final project can be a real marketing campaign, not just a written dissertation — perfect if you want something directly portfolio-ready.

• You may also choose to undertake a short industry placement, giving you first-hand work experience and helping you make valuable professional connections.

• You’ll have access to Aberdeen Business School’s digital learning spaces, including labs, collaboration areas and resources that support hands-on digital work throughout the course.

This blend of real-world projects, creative production and optional professional experience means you won’t just understand digital marketing — you’ll graduate already feeling like a digital marketer.

Graduating from RGU’s MSc Digital Marketing puts you in a strong position to step straight into the digital world. Employers value this degree because it blends real client work with hands-on digital skills, so you leave with experience that goes beyond theory. Many graduates move into roles such as Digital Marketing Manager, Social Media Manager, SEO Executive, Digital Strategist, and other fast-growing digital roles.

Here’s how RGU helps you step confidently into your career:

• Dedicated placement support: RGU’s Placement Office works closely with students to help them secure and validate industry placements — even short four-week professional experiences — so you can build your CV while studying.

• Strong graduate success: Recent graduate-outcome data shows that 95% of MSc Digital Marketing graduates were working or studying 15 months after completing the course, with around 90% in highly skilled roles.

• Real-world industry exposure: Throughout the course, you’ll work on live projects with real businesses, creating campaigns, content, SEO audits, and digital PR strategies. This gives you concrete examples of work to present to employers.

• Valuable accreditations: The course is accredited by the Institute of Direct and Digital Marketing (IDM) and delivered in partnership with the Digital Marketing Institute (DMI) — giving you globally recognised digital credentials that enhance your long-term career profile.

• Flexible career paths: Because digital marketing skills are needed across every sector — from tech and retail to finance, healthcare, and agencies — you’ll have the freedom to explore the industry that excites you most.

Further Academic Progression:

If you choose to keep studying, this degree gives you a great platform to move into advanced research, specialised digital-marketing qualifications, or further study in areas like analytics, digital media, or communication strategy. The professional accreditations you gain also open doors to higher-level certifications that can boost your expertise even further.