MSc International Marketing

1 Years On Campus Masters Program

SOAS University of London

Program Overview

The MSc International Marketing at SOAS gives you a powerful blend of marketing knowledge, cultural understanding, and global business insight — ideal if you want to work across markets or focus on international brands. It suits students from a range of backgrounds (business, social sciences, humanities, media, etc.) who want to understand consumer behaviour and global markets through a broad and multicultural lens.

Curriculum structure

Because the MSc lasts one year, the curriculum is intensive and structured to build depth quickly.

In the first phase (core modules) you study foundational subjects like Research Methods, International Marketing, and International Business‑to‑Business Marketing. This helps you understand core marketing principles — how to study markets, design marketing strategies for both consumer and business markets, and gather data through sound research practices.

Next, you take Project Management alongside your marketing modules, allowing you to learn how to plan, coordinate, and deliver marketing projects that are realistic and well-structured — a skill that works whether you join a corporate marketing team or start your own venture.

Then, through your final project, you have the choice between a full Dissertation or a split pathway: a 30‑credit Practical Industry Project plus a 30‑credit Research Project. This flexibility means you can either dive deep into academic research or work on a real‑world industry brief — whichever fits your ambitions better.

On top of that, you’ll pick optional modules (guided options) from a diverse menu — from Digital Marketing and Cultural Intelligence and Global Business Communication, to Data Analytics with Python, Risk Management, or International Human Resource Management. This lets you tailor the degree to your interests, whether you want to focus on digital marketing, global business strategy, analytics, or cross‑cultural marketing.

Focus areas

International marketing strategy; consumer behaviour and B2B marketing; global business communication; project management; data analytics and digital marketing; cross‑cultural marketing and emerging markets

Learning outcomes

Ability to design and implement marketing strategies for global markets; skill in conducting research and analysing markets; competence in managing marketing projects; capability to handle business‑to‑business and consumer marketing; readiness to leverage digital marketing and analytics tools; understanding of cultural and regional differences in consumer behaviour.

Professional alignment (accreditation)

The degree is offered by SOAS’s School of Finance and Management, and it combines academic rigour with practical industry orientation — giving you a qualification that’s internationally recognised and relevant for global marketing, consulting, media, and business roles.

Reputation (employability & positioning)

SOAS’s location in central London, its global outlook, and its history of attracting students from diverse backgrounds give this MSc an edge: graduates gain exposure to multicultural markets, global business networks, and practical industry projects — all of which enhance employability in marketing, consulting, international business or brand‑management roles.

Experiential Learning (Research, Projects, Internships etc.)

From the very beginning, the MSc International Marketing at SOAS is designed to give you practical, real-world experience alongside your academic learning. You’ll explore international markets, consumer behaviour, and global business challenges, while developing the skills and confidence to apply marketing strategies in professional settings. The university supports this with excellent facilities, rich research resources, and opportunities to engage with organisations and projects that mirror real industry work.

Here’s how your hands-on learning will unfold:

World-class library and research resources — The SOAS Library is a hub for global business and marketing research, offering extensive collections, digital databases, multimedia resources, and specialist materials that support your studies in international marketing and cross-cultural business.
Internship and placement opportunities — The university’s internship programme allows you to gain experience with UK or international organisations, helping you apply your learning in real-world business settings and build professional connections.
Practical Industry Project — Instead of a traditional dissertation, you can choose to complete a hands-on project based on a real business challenge, giving you a chance to create marketing strategies, campaigns, or solutions that can be included in your portfolio.
Curriculum designed for real markets — Modules like International Marketing, International Business-to-Business Marketing, Digital Marketing, and Cultural Intelligence and Global Business Communication ensure you gain skills that are directly applicable to global marketing roles.
Central London location — Studying in the heart of London gives you easy access to global companies, international organisations, cultural institutions, and networking events, providing plenty of opportunities to see marketing in action and make professional connections.

Altogether, the programme ensures you graduate not just with theoretical knowledge, but with practical experience, a portfolio of work, and a network of professional contacts to support your career in international marketing.

Progression & Future Opportunities

Completing the MSc International Marketing at SOAS prepares you to step confidently into a range of international marketing roles. Graduates often go on to positions such as International Marketing Manager, Global Brand Strategist, Digital Marketing Consultant, B2B Marketing Analyst, or Market Research Specialist. This degree equips you with the skills to work across borders, understand diverse markets, and contribute to global business strategies.

Here’s how SOAS helps you transition from study to career:

Career support and internship opportunities — SOAS offers tailored guidance, including help with CVs, interview preparation, and access to internship programmes that give you practical experience with organisations in London or internationally.
Exposure to global networks — Being based in central London, you gain access to multinational companies, cultural organisations, NGOs, and consultancy networks, creating opportunities to connect with professionals and potential employers.
A globally relevant skill set — The programme combines knowledge of consumer behaviour, analytics, digital marketing, and B2B/B2C strategy, making you highly adaptable and employable across sectors such as corporates, start-ups, media, NGOs, and consultancy firms.
Practical industry experience — By choosing the Practical Industry Project option, you can work on a real marketing challenge or business brief, producing a portfolio-ready project that demonstrates your capabilities to future employers.
Strong focus on employability in international contexts — The course is designed to prepare you for careers that operate in global markets, giving you a qualification that carries credibility and practical value in international business and marketing roles.

Further Academic Progression:
If you wish to continue your studies after this MSc, you could pursue a PhD in Marketing, International Business, or Business Analytics, or specialised postgraduate programmes in global brand management, consumer behaviour analytics, international business strategy, or digital commerce.