MA Fashion Marketing and Strategic Communications

1 Years On Campus Masters Program

St Georges University of London

Program Overview

The MA Fashion Marketing and Strategic Communications is designed for anyone who wants to combine creativity with business insight, helping you learn how to build compelling fashion-brand stories, manage reputations, and lead marketing communications in today’s fast-moving fashion industry. It’s ideal for students or professionals who are passionate about fashion, branding, and shaping how brands connect with audiences.

Curriculum Structure

This one-year full-time (or two-year part-time) master’s immerses you in both theory and practical application. In the early stages, you’ll study modules such as Branding Fashion, Fashion PR, and Digital Content Creation, where you’ll develop a brand’s identity, manage public relations in a fashion context, and create digital content that aligns with brand values.

As you progress, modules like Fashion Brand Storytelling, Digital & Social Media Fashion Marketing, Digital Consumers and Markets, Reputation Management, and Media Relations will help you shape brand narratives, understand consumer behavior in digital fashion markets, manage brand reputation, and communicate effectively across media channels.

The programme culminates in an Independent Project, allowing you to combine everything you’ve learned into a creative or research-based project that reflects real-world fashion communication practices. You can also choose electives like Fashion Journalism, Entrepreneurship in the Media and Creative Industries, Business Strategy, Finance and Accounting, or a Professional Placement, giving you flexibility to tailor the degree to your interests, whether that’s creative content, business strategy, or hands-on industry experience.

Focus Areas:
Fashion brand communication, digital content creation, PR and media relations, social and digital marketing in fashion, consumer behavior and market analysis, brand reputation management, industry placement and entrepreneurship, creative media and storytelling.

Learning Outcomes:
By the end of the programme, you’ll be able to craft and manage communication strategies for fashion brands, produce digital content and campaigns, analyse consumer behavior and digital fashion markets, oversee brand reputation and media relations, and develop a professional-ready portfolio that showcases your applied skills in fashion marketing and communications.

Professional Alignment (Accreditation):
The programme is designed to prepare you for marketing communications or PR roles within fashion, whether in-house at luxury or independent brands, or at agencies working across fashion, media, and brand strategy.

Reputation (Employability & Career Prospects):
Graduates typically move into roles such as communications officer, digital content manager, PR/media relations specialist, events or brand coordinator, or marketing and strategy roles within fashion houses or agencies. The combination of creative practice, business insight, and industry-relevant skills — including the option of a placement — positions you well for a wide range of careers in fashion marketing and communications.

Experiential Learning (Research, Projects, Internships etc.)

At City St George’s, learning goes far beyond lectures. You’ll gain hands-on experience working with fashion brands, producing digital content, and developing marketing campaigns that reflect real industry challenges. The programme is designed to make sure you graduate not just with knowledge, but with practical skills, a professional portfolio, and the confidence to enter the fashion marketing world.

Here’s how you’ll gain real-world experience:

Practical workshops and creative projects: Modules like Digital Content Creation, Fashion Brand Storytelling, and Fashion PR give you opportunities to plan campaigns, design media content, and tell compelling brand stories, preparing you for the demands of the fashion industry.
Portfolio-building assessments: You’ll complete assignments that produce real marketing outputs, from campaigns and social media content to branding strategies, so you leave with a professional-ready portfolio.
Professional placement option: The Professional Placement elective allows you to work with a fashion brand or agency, applying your classroom learning in a real industry setting.
Specialist electives: Modules such as Fashion Journalism, Entrepreneurship in the Media and Creative Industries, and Business Strategy give you the chance to tailor your learning toward your specific career goals.
Industry connections in London: Being in central London puts you close to fashion houses, agencies, and creative media companies, giving you opportunities to meet professionals, attend events, and gain insight into the latest industry trends.

Progression & Future Opportunities

Graduates of this MA are well-prepared to step into dynamic roles in the fashion and creative industries. Typical career paths include brand or communications specialist, digital content manager, PR/media relations executive, or marketing and strategy coordinator within fashion houses or agencies. Because the programme combines creative skills, strategic insight, and industry-focused experience, graduates are ready to contribute effectively in professional marketing, communications, or media teams.

Here’s how City St George’s supports your career journey:

Career support and industry guidance: The school offers dedicated career advice, networking opportunities, and connections with fashion brands and agencies to help you find placements, internships, and your first roles after graduation.
Professional accreditation: The MA is aligned with industry standards, giving you a strong credential that demonstrates your strategic marketing and communications skills to potential employers.
Portfolio-ready practical experience: Your assessments involve real-world campaigns, digital content creation, and brand strategy work, ensuring you graduate with a professional portfolio that stands out in the job market.
Flexible career pathways: Graduates can enter a variety of roles, including brand management, PR and communications, digital marketing, content creation, or event coordination across fashion labels, creative agencies, and media companies.
Proven employability: The programme equips you with skills that are directly relevant to employers in fashion and creative industries, making you highly competitive for graduate roles.

Further Academic Progression:
After completing the MA, you could continue your studies through research-focused postgraduate degrees such as a PhD in fashion, marketing, media, or communications. You could also explore specialised programmes in digital marketing, brand strategy, or creative industries management, opening doors to advanced career opportunities or academic research roles.