MA Marketing Communications

1 Years On Campus Masters Program

St Georges University of London

Program Overview

The MA Marketing Communications equips you with the skills to create and manage compelling brand campaigns, engage audiences through digital media, and understand the strategies behind successful marketing communications. It’s ideal for recent graduates or professionals looking to shift into marketing, especially if you enjoy storytelling, creative media, and shaping how brands connect with people.

Curriculum Structure

This one‑year full-time (or two-year part-time) master’s blends theory, creativity, and practical experience. You’ll start with foundational modules like Persuasive Communication, Pitching Campaigns, and Digital Content Creation, learning how to craft messages that influence, plan campaigns, and produce engaging digital content.

Next, you move into core areas such as Branding and Digital Marketing, Applied Advertising and Storytelling, and Digital Consumers and Markets, where you’ll develop brand strategies, tell compelling stories, and understand consumer behavior in digital spaces. You can also choose electives like Fashion Communication, Health Communication, or Political Communication to specialize, or take modules like Entrepreneurship in Media & Creative Industries or a Professional Placement to gain hands-on experience.

The programme culminates in an Independent Project, giving you the chance to create a substantial campaign, research project, or media production that showcases your skills and prepares you for your career.

Focus Areas:
Brand communication, digital marketing and media strategies, persuasive communication and campaign development, consumer behaviour and market analysis, storytelling and advertising, elective specializations (fashion, health, political media), creative industry entrepreneurship, and professional placement opportunities.

Learning Outcomes:
By the end of the programme, you’ll be able to design and pitch marketing and advertising campaigns, produce engaging digital and multimedia content, develop brand strategies, analyse digital consumer markets, manage communication across media platforms, and create a professional-ready portfolio or project that demonstrates your skills.

Professional Alignment (Accreditation):
The course is accredited by the Chartered Institute of Marketing (CIM) at Level 6, giving you a respected industry credential alongside your MA that demonstrates your strategic marketing abilities to employers.

Reputation (Employability & Career Prospects):
Graduates often move into roles in marketing, advertising, brand management, media production, content creation, or user experience research. With a practical, hands-on focus and professional accreditation, the programme prepares you to step straight into creative or strategic marketing roles.

Experiential Learning (Research, Projects, Internships etc.)

At City St George’s, learning goes far beyond lectures and textbooks. You’ll gain hands-on experience creating and managing marketing campaigns, producing digital content, and developing real brand strategies — all while using facilities and resources designed for creative work. The programme ensures you graduate not just with knowledge, but with practical skills and a strong portfolio that showcases your abilities.

Here’s how you’ll learn by doing:

Practical workshops and creative production: Modules like Digital Content Creation, Pitching Campaigns, and Applied Advertising and Storytelling give you the chance to plan campaigns, design content, and create brand communication materials such as ads, social media campaigns, and promotional content.
Portfolio building through professional-style assessments: Assignments involve creating marketing plans, brand campaigns, digital media content, and advertising copy, so you finish the course with a tangible portfolio you can show to employers.
Optional professional placement: The Professional Placement elective allows you to work in a real organisation, applying your classroom learning in a professional marketing or communications setting.
Specialist electives for real-world relevance: Electives like Fashion Communication, Health Communication, or Political Communication let you focus on a niche area and gain experience relevant to specific industries.
Industry-focused location and networking opportunities: Studying in central London puts you close to media, advertising, and creative industries, with chances to meet guest speakers, visit organisations, and experience the city’s professional and cultural scene.

Progression & Future Opportunities

After completing this MA, you’ll be ready for exciting roles such as content marketer, brand specialist, marketing communications executive, or media and communications coordinator. The course combines creative skills, strategic thinking, and industry-focused training, helping graduates step confidently into marketing, advertising, brand management, or media-related positions.

Here’s how City St George’s supports your career journey:

Career support and industry connections: The school works closely with creative and media industries, bringing in guest speakers and offering networking opportunities so you can understand real-world practices and build professional contacts.
Professional accreditation: The MA is accredited by the Chartered Institute of Marketing (CIM), giving you an industry-recognized credential that adds real value to your degree and enhances your employability.
Portfolio-ready practical experience: Assessments focus on real-world tasks such as campaign development, digital content, and brand strategy, so you graduate with a strong portfolio that demonstrates your skills to potential employers.
Flexible career pathways: Graduates have moved into advertising, content creation, brand management, media agencies, UX research, events planning, or communications roles across NGOs, media houses, and corporate firms.
Strong graduate prospects: The programme is part of a school with a proven track record in employability for media and communications graduates, giving you confidence in your career opportunities.

Further Academic Progression:
Once you complete the MA, you could continue your studies with a research-focused master’s or PhD in media, communications, consumer behaviour, or brand strategy. You could also explore postgraduate programmes in digital marketing, media analytics, or strategic communications, opening doors to careers in research, consultancy, leadership roles, or academia.