MSc Marketing

1 Year On Campus Masters Program

University of Bath

Program Overview

The MSc Marketing at Bath blends cutting-edge marketing theory with practical, real-world experience, helping you understand consumers, analyse data, and design responsible strategies. It’s ideal for anyone who wants to master marketing research, strategy, and digital communications — and leave ready to make an impact in business, agencies, or social enterprises.

Curriculum Structure

This one-year full-time programme is designed to give you both a strong foundation and flexibility to explore your interests:

Core Foundations (Semester 1 & 2): You’ll start with Applied Marketing Research, learning quantitative and qualitative research techniques to guide business decisions. Consumer Behaviour explores why people buy what they do and how marketers can use these insights. In Contemporary Brandscapes, you’ll examine how brands evolve, their cultural meaning, and how brand managers create strategic value.
Strategic Planning & Social Focus: In Integrated Marketing Management, you’ll develop strategic marketing plans for real-world markets, evaluating risks and opportunities. Responsible Marketing encourages you to consider the ethical and societal impacts of marketing, preparing you to make decisions that balance business goals with social responsibility.
Digital & Societal Impact: Digital Marketing Society explores the societal effects of digital marketing, from algorithms and privacy to influencers and online identity — so you can navigate modern challenges with confidence.
Communications Practice: Marketing Communications: Strategy & Practice helps you design and execute integrated marketing campaigns that resonate with real audiences.
Optional Modules & Final Project: You can choose from modules like Marketing Analytics, Entrepreneurship & Innovation, or New Product Development. The programme culminates in a dissertation or an entrepreneurial project, letting you tackle a real or simulated business challenge.

Focus Areas

Consumer behaviour, marketing research & analytics, brand strategy, responsible marketing, digital societal impact

Learning Outcomes

You’ll graduate able to conduct advanced marketing research, understand consumer and brand dynamics, create socially responsible marketing strategies, and design strategic communications plans across digital and traditional channels.

Professional Alignment (Accreditation)

This MSc is delivered by the Bath School of Management, known for its rigorous academic standards and industry-relevant teaching.

Reputation & Employability

Bath is highly ranked — consistently in the top 10 in the UK and top 50 globally for Business Masters, according to QS rankings.
About 76% of graduates secure a job within three months of finishing the programme.
The School of Management’s modern facilities and Employability Hub connect you with industry partners, helping you gain internships, mentoring, and career opportunities.

Experiential Learning (Research, Projects, Internships etc.)

At Bath, learning marketing isn’t just about lectures — it’s about doing marketing. From day one, you’ll be applying theory to real-world scenarios, working in teams, and tackling projects that mirror the challenges faced by today’s businesses. The School of Management building and the Employability Hub give you modern spaces, digital tools, and industry connections to develop practical skills while collaborating with peers.

Here’s what hands-on learning looks like on this programme:

Applied Marketing Research: Design and carry out your own research projects using both quantitative and qualitative methods to solve real business or social problems.
Integrated Marketing Management: Work in teams to develop strategic marketing plans, analysing risks and opportunities as if you’re part of a real marketing department.
Digital Marketing Society: Explore how digital platforms, influencers, privacy, and identity shape modern marketing, building critical thinking and creative problem-solving skills.
Marketing Communications: Strategy & Practice: Create and execute integrated marketing campaigns that connect with real audiences.
Dissertation or Entrepreneurial Project: Tackle a real or simulated business challenge, applying everything you’ve learned over the course.
Group Assignments and Presentations: Gain teamwork and communication experience that mirrors the way professional marketing teams operate.
Facilities & Support: Use the modern School of Management building, collaborative workspaces, and the Employability Hub to connect with industry, access resources, and work on live projects.

With this hands-on approach, you’ll graduate not only with knowledge but with practical experience and confidence to step straight into a marketing career.

Progression & Future Opportunities

Graduating from the MSc Marketing at Bath opens up a world of exciting career possibilities. Many alumni step into roles such as Marketing Manager, Brand Strategist, Market Research Analyst, or Digital Marketing Consultant, equipped with both the theory and practical experience to make an immediate impact. The combination of hands-on projects, industry exposure, and Bath’s strong academic reputation ensures you leave confident and career-ready:

Dedicated Employability Support: The School of Management’s Employability Hub offers personalised career coaching, networking events, and opportunities to work on real-world business challenges.
Strong Graduate Outcomes: Around 76% of graduates secure a job within three months, demonstrating the programme’s strong link to industry.
Industry Connections: With partnerships across multiple sectors, you’ll get the chance to collaborate on live projects, gaining insight from leading marketing professionals.
Professional Credibility: Bath’s global reputation and the School of Management’s standing ensure your MSc carries long-term value and connects you to a wide international alumni network.
Graduate Role Diversity: Alumni move into a range of roles — from marketing and sales to management and consultancy — giving you flexible career options.

Further Academic Progression:
If you’re keen to keep studying, you could pursue a PhD in Marketing or Management at Bath, building on the research skills and expertise you’ve developed in your MSc to explore marketing topics in depth.