Enter OTP
The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.
In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject,IELTS of 7.0 overall with no less than 6.5 in any band.
Market ResearchAdvertising ManagerBrand ManagerMedia BuyerPromotions Manager
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University of Birmingham
