International Marketing and Artificial Intelligence for Business MSc

1 Year On Campus Masters Program

University of Dundee

Program Overview

This MSc combines the world of international marketing with cutting-edge artificial intelligence, giving you the skills to make smarter, data-driven business decisions. It’s perfect for students who want to lead in a digital-first world, using AI to create innovative, customer-focused marketing strategies.

Curriculum Structure

Foundations and Early Learning:
In the first part of the program, you’ll build your core marketing and AI skills. Modules like Marketing as Creative Practice (BU51015) let you work in teams to explore and test marketing strategies in realistic scenarios. Customer Experience Design (BU51017) teaches you to understand customer behaviour and design engaging experiences, while Moving Up to Business (BU51033) sharpens your professional mindset and teamwork skills.

Advanced Learning and AI Applications:
As you progress, you’ll explore how AI can transform marketing strategies. AI‑Driven Innovations and Global Impact (BU51049) examines AI’s role in international business. In Digital Marketing (BU52025) and International Marketing Strategy (BU52050), you’ll gain hands-on experience creating global campaigns. Generative Artificial Intelligence for Business (BU52059) and Artificial Intelligence and Analytical Modelling (CS51003) teach you how to leverage AI to predict trends and generate actionable insights. You’ll also complete a Management Project Report (BU53003) or an International Marketing Project (BU52037) to apply your learning in real-world scenarios.

Optional Specialisations:
Modules like Applied Artificial Intelligence Solutions (CS51010) or Deep Learning Implementation and Optimisation (CS51011) allow you to tailor the program to your interests and gain deeper AI expertise.

Focus Areas

“Global marketing strategy, AI applications in business, customer experience design, predictive modelling, ethical AI in marketing”

Learning Outcomes

“By the end of the program, you’ll be able to use AI tools to forecast consumer behaviour, optimise marketing strategies, design global campaigns based on data insights, and lead projects where AI drives business innovation.”

Professional Alignment (Accreditation)

Delivered by Dundee Business School, which is AACSB-accredited, ensuring your qualification is recognised globally.
Certain modules allow you to earn a CMI Level 7 Certificate in Management & Leadership, boosting your professional credibility.

Reputation

The University of Dundee’s MSc uniquely blends international marketing with AI, giving you a forward-looking qualification that positions you for in-demand roles in global business and tech-driven marketing.

Experiential Learning (Research, Projects, Internships etc.)

This MSc gives you the chance to turn theory into practice by blending marketing skills with AI tools. You’ll work on real-world projects, collaborate in teams, and use Dundee’s cutting-edge resources to develop practical, career-ready experience.

Here’s how you’ll gain hands-on skills:

International Marketing Project (BU52037): Tackle a real business challenge through an 8-week internship, a consultancy-style project, or a research-based report — applying what you’ve learned in a meaningful way.
Group Workshops & Simulations: Collaborate with classmates in Marketing as Creative Practice (BU51015) to design, test, and refine marketing strategies using creative and analytical approaches.
Guest Lectures & Industry Panels: Learn directly from marketing and AI professionals about how businesses use data to make smarter decisions.
AI Practical Modules: Build predictive and generative AI models in Generative Artificial Intelligence for Business (BU52059) and Artificial Intelligence and Analytical Modelling (CS51003), gaining hands-on tech experience.
Ethics in AI: Explore real-world ethical challenges in marketing AI through Societal Impact and Ethics of Artificial Intelligence (CS51004), preparing you to apply technology responsibly.
Career & Internship Support: Take advantage of the School of Business’ fully funded internship opportunities that align with your interests and career goals.

Progression & Future Opportunities

Graduates from this MSc are well-equipped to take on exciting roles such as AI Marketing Strategist, Data-Driven Brand Manager, Business Intelligence Consultant, or Customer Insight Lead. By combining marketing expertise with AI-driven insights, you’ll be ready to help businesses make smarter, faster decisions in a technology-driven world.

Here’s how Dundee supports you in building your career and opening doors to professional opportunities:

Tailored Career Support: One-to-one career guidance, CV and interview coaching, and recruitment events from the University’s Careers Service help you confidently transition into the workplace.
Industry Connections: Dundee Business School works closely with over 300 employers each year, offering placements, live consultancy projects, and networking opportunities to give you real-world experience.
Internships: Optional internships let you apply AI and marketing skills in a professional setting, gaining practical experience before graduation.
Professional Credibility: The MSc is part of the AACSB-accredited Dundee Business School, giving your qualification global recognition and long-term value.
Career Outcomes: Graduates leave ready to influence strategy, lead data-driven marketing campaigns, manage customer insights, and contribute to digital transformation initiatives.

Further Academic Progression:
If you want to continue learning, you could pursue a PhD in Marketing, Data Science, or Business Innovation, or enhance your professional credentials with certifications in AI, analytics, or strategic marketing.