International Marketing and Branding MSc

1 Year On Campus Masters Program

University of Dundee

Program Overview

The MSc in International Marketing & Branding at the University of Dundee gives you the skills to shape brands and deliver marketing strategies on a global scale. It’s perfect for students who want to combine creativity with analytical thinking, learn how to engage customers digitally, and understand what makes a brand truly stand out in international markets.

Curriculum Structure

During this 12-month programme, you’ll start by building a strong foundation in marketing and brand strategy. In Marketing as Creative Practice, you’ll work in teams on hands-on marketing simulations, learning how to bring ideas to life. Customer Experience Design will help you understand how to map customer journeys and create memorable experiences that strengthen brand loyalty. Moving Up to Business brings together students from different MSc pathways, giving you a broader perspective on business and teamwork.

As the course progresses, you’ll dive into digital marketing, data, and advanced branding. In Digital Marketing, you’ll explore social media strategies, measure campaign performance, and learn to make data-driven decisions. Brand Management & Strategy focuses on developing and sustaining strong brands in international markets, aligning brand identity with overall business goals. Finally, your International Marketing Project allows you to apply everything you’ve learned through a consultancy-style report, internship project, or research study.

Optional modules let you personalize your degree, including Applied Marketing Research & Insight, Search Marketing, or Place Branding, helping you focus on the areas that match your career goals and interests.

Focus Areas

International marketing strategy, brand management, digital marketing, customer experience, data-driven insights.

Learning Outcomes

Graduates will be able to design global marketing campaigns, develop and manage strong brand identities, use digital platforms strategically, analyze data to inform decisions, and create innovative solutions to engage customers effectively.

Professional Alignment (Accreditation)

The MSc is accredited by the Chartered Institute of Marketing (CIM), and the Dundee Business School holds AACSB accreditation, reflecting the programme’s global standard and professional relevance.

Reputation

The course is part of Dundee’s AACSB-accredited School of Business, ensuring high academic quality and excellent employability prospects for graduates.

Experiential Learning (Research, Projects, Internships etc.)

At Dundee, the MSc International Marketing & Branding is all about learning by doing. You won’t just study theory — you’ll get hands-on experience through internships, live projects, and a major project report that lets you tackle real marketing challenges. You’ll work in teams, attend workshops, and use digital tools to solve problems just like you would in a professional environment, all while being supported by the Business School’s Careers and Placement Services.

Here’s how you’ll gain practical experience:

Global Internship (8 weeks): Take part in a fully supported internship with a company that matches your interests, gaining international work experience.
Master’s Project: Complete a significant project report, which could be a consultancy brief, research study, or an internship-focused report, giving you the chance to apply your learning to real-world business scenarios.
Live Consultancy Projects: Work on real business challenges provided by partner organisations, helping you develop solutions that matter.
Industry Networking & Guest Speakers: Meet business professionals and learn directly from their experience through lectures, events, and live-project collaborations.
Hybrid Learning Tools: Combine in-person sessions with online learning, preparing you for the digitally connected workplaces of today.
Career Support: Receive guidance from the University’s Careers Service to help you secure internships, build your CV, and plan your career.
Library & Research Resources: Access extensive library resources, digital databases, and research support to help with your projects.
Community & Business Partnerships: Engage with local businesses and social enterprises on live projects, giving you hands-on experience in solving real commercial problems.

Progression & Future Opportunities

Graduates from the MSc International Marketing & Branding leave Dundee ready to take on exciting roles such as International Brand Manager, Digital Marketing Executive, Marketing Strategist, or Brand Consultant. The programme equips you with both creative and analytical skills, giving you the confidence to lead marketing campaigns, manage global brands, or even launch your own business.

Here’s how Dundee supports your career journey:

Dedicated Careers & Employability Support: The School of Business offers one-to-one career coaching, networking events, and ongoing guidance to help you secure internships and graduate roles.
Global Internship Opportunities: An 8-week industry placement gives you real-world experience and valuable international exposure, helping you stand out to employers.
Industry Connections & Live Projects: Work with real companies through consultancy projects and guest lectures, applying your skills to practical business challenges.
Professional Accreditation: The programme is CIM-accredited (Chartered Institute of Marketing), giving your qualification strong recognition in the marketing industry.
AACSB Accreditation: Dundee Business School’s global accreditation ensures that your degree is respected worldwide.
Graduate Outcomes: Many alumni go on to work in multinational corporations, marketing agencies, or start their own ventures, making a tangible impact in the field of international marketing.

Further Academic Progression:
After completing your MSc, you could pursue a PhD in Marketing or Business, or continue with higher-level CIM qualifications to further develop your expertise and open doors to leadership or academic roles.