International Marketing MSc

1 Year On Campus Masters Program

University of Dundee

Program Overview

The MSc International Marketing at the University of Dundee is perfect if you want to take your marketing skills global. You’ll gain hands-on experience designing campaigns, understanding customer behavior, and using the latest digital tools to make a real impact in international markets.

Curriculum Structure

What you will study:

In the first semester, you’ll get a solid foundation in marketing and business. Modules like Marketing as Creative Practice let you collaborate in teams and test marketing ideas in real-world simulations. With Customer Experience Design, you’ll learn how to craft journeys that keep customers coming back. Moving Up to Business brings students together to explore broad business challenges, preparing you for the rest of your studies.
The second semester dives deeper into digital and global marketing. In Digital Marketing, you’ll explore how interactive platforms influence customer behavior. International Marketing Strategy shows you how to develop strategies for diverse global markets, considering ethics and sustainability. You’ll also complete an International Marketing Project, applying everything you’ve learned to real companies or research projects, giving you experience that employers love.
Optional modules let you focus on your interests, from Social Media Marketing and Brand Management & Strategy to Generative AI for Business and Place Branding. This flexibility means you can tailor your degree to your career goals.

Focus Areas

Global marketing strategy, digital marketing, brand management, customer experience, market research.

Learning Outcomes

You’ll graduate ready to design and deliver international marketing campaigns, understand global customer behavior, leverage digital tools, and adapt brand strategies across markets — making you a highly employable marketing professional.

Professional Alignment

CIM Accredited – aligns with the Chartered Institute of Marketing standards.
AACSB Accreditation – Dundee Business School meets global business education quality standards.
Global Internship – gain practical experience through an 8-week placement with real companies.

Reputation (Employability / Ranking)

Dundee Business School is renowned for its industry connections and practical approach, helping you build skills that employers value. Its AACSB accreditation ensures a globally recognized and respected qualification.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Dundee, the MSc International Marketing isn’t just about learning theory — it’s about doing marketing in the real world. You’ll gain hands-on experience through internships, consulting-style projects, and research modules, while working in teams to solve practical business challenges. The programme also integrates modern digital tools and cloud-based learning, giving you the experience of working in a professional, technology-driven marketing environment. Guest lectures, group presentations, and collaborative projects make sure you graduate with skills employers actually want.

Here’s what your practical experience will look like:

Global Internship (8 weeks): Gain real-world experience in an international company, building your professional network and applying marketing concepts in practice.
International Marketing Project: Work independently on a consultancy-style project, a research report, or an internship report, putting your skills to the test on real business challenges.
Group Projects & Simulations: Collaborate with peers on marketing simulations to develop creative strategies, test ideas, and adapt your approach based on results.
Strategic & Ethical Decision Making: Apply marketing frameworks to international case studies, exploring cross-cultural branding, market entry strategies, and global digital campaigns.
Hybrid Learning Tools: Use modern digital platforms alongside in-person workshops, preparing you for tech-driven marketing roles.
Networking & Industry Insights: Interact with marketing professionals through guest lectures and workshops, bridging classroom learning with industry practices.
Library & Research Support: Access dedicated study spaces, group rooms, and extensive digital resources to support your research and project work.

Progression & Future Opportunities

Graduates from the MSc International Marketing at Dundee leave well-prepared to take on exciting roles such as Digital Marketing Executive, International Brand Manager, Global Marketing Analyst, or Social Media Strategist. The programme’s practical projects, global focus, and professional accreditation give you the confidence and skills to make an impact in multinational companies, creative agencies, or even your own business.

Here’s how Dundee helps you turn your degree into a career:

Dedicated Careers Support: One-to-one coaching, tailored employability programs, networking events, and drop-in sessions designed specifically for marketing students.
Industry Connections: Opportunities to work on real projects with over 300 employers who engage with the School of Business each year through fairs, workshops, and consulting projects.
Professional Accreditation: The programme is accredited by the Chartered Institute of Marketing (CIM), signaling to employers that you meet high professional standards.
Global Internship: An 8-week placement gives you real-world experience and a chance to apply your learning in an international context.
Strong Graduate Outcomes: Dundee graduates have excellent prospects, with most securing graduate-level roles or continuing in further study shortly after finishing their degree.

Further Academic Progression:
After your MSc, you could continue your studies with a PhD in Marketing or Business, pursue advanced CIM professional qualifications, or explore an MBA — all supported by the strong foundation and practical experience you gain at Dundee.