Management and Marketing MSc

1 Year On Campus Masters Program

University of Dundee

Program Overview

The MSc Management and Marketing at the University of Dundee blends core management skills with cutting-edge marketing knowledge, giving you the confidence to lead teams and drive brand success. It’s perfect for students who want to understand both how businesses operate and how to influence customer behavior through strategy, digital tools, and creative marketing.

Curriculum Structure

During this 12-month programme, you’ll start by building a strong foundation in business and management. In the first semester, modules like Operations Management & Change teach you how to design and adapt business processes, while Managing People & Organisations gives insight into leadership, teamwork, and organizational behavior. Moving Up to Business brings students from different pathways together, helping you develop a broad business perspective and collaborative skills.

As you move into the second semester, the focus shifts to marketing strategy and application. In Marketing Management and Strategy, you’ll explore how to position brands and create long-term marketing plans. Digital Marketing dives into online platforms and consumer engagement, giving you hands-on experience with the tools driving modern marketing. You’ll also complete a Management Project Report, where you can apply your learning to a real-world project or simulated business scenario.

Optional modules let you tailor your degree to your interests, including Marketing as Creative Practice, Search Marketing, Applied Marketing Research & Insight, or Brand Management & Strategy, allowing you to focus on areas that best fit your career goals.

Focus Areas

Management strategy, people and operations management, digital marketing, customer experience, brand and market research.

Learning Outcomes

Graduates leave ready to lead teams, manage business processes, design data-informed marketing strategies, leverage digital platforms, conduct research, and adapt strategies for a changing global market.

Professional Alignment (Accreditation)

The course is recognized by the Chartered Management Institute (CMI), giving you the opportunity to earn a Level 7 Certificate in Management & Leadership. On top of that, Dundee Business School is AACSB-accredited, a mark of global quality in business education.

Reputation

The MSc sits within Dundee’s AACSB-accredited School of Business, ensuring a high standard of teaching and strong employability outcomes.

Experiential Learning (Research, Projects, Internships etc.)

The MSc Management & Marketing at Dundee is designed so that you learn by doing. Rather than just sitting through lectures, you’ll get hands-on experience tackling real business challenges, working in teams, and applying marketing and management theory to practical situations. The programme also makes great use of modern digital tools, workshops, and support from the Business School’s career and placement services to prepare you for a professional environment.

Here’s how your practical learning comes to life:

Global Internship (8 weeks): Gain real-world experience in a company, locally or internationally, and apply your skills on live projects.
Master’s Project: Complete a consultancy-style, internship, or research project where you work on real business challenges and create solutions that could be used by actual organisations.
Real-World Business Projects: Many of your assignments come directly from partner companies, giving you experience solving practical business problems.
Workshops & Skills Development: Participate in hands-on sessions covering client engagement, report writing, and research methods to build both academic and professional skills.
Hybrid Learning Tools: Combine in-person sessions with online resources to experience the modern, tech-driven workplace environment.
Industry Networking: Meet business professionals through guest lectures and networking events, helping you make valuable career connections.
Library & Research Support: Access the University’s extensive libraries, study spaces, and digital databases to support your research and project work.
Partnerships & Live Projects: Collaborate with organisations on live projects, such as working with local businesses or community organisations, for real commercial experience.

Progression & Future Opportunities

Graduates from the MSc Management & Marketing leave Dundee ready to take on exciting roles such as Marketing Manager, Operations Manager, Brand Strategist, or Business Consultant. The programme gives you both the management expertise and marketing skills that employers value, so you can confidently step into leadership roles, work across industries, or even start your own business.

Here’s how Dundee helps you turn your degree into a career:

Dedicated Career Support: One-to-one guidance from the School of Business Careers Advisers, help with CVs, interviews, and access to internships, graduate jobs, and industry networking events.
Internship Opportunities: An 8-week industry placement lets you gain real-world experience, develop professional contacts, and apply your learning in a practical environment.
Employer Engagement & Live Projects: Work on real business challenges through projects, guest lectures, and workshops with companies, giving you hands-on experience of solving practical problems.
Entrepreneurial Support: Access the University’s Centre for Entrepreneurship, where workshops, mentoring, and guidance help you bring your business ideas to life.
Professional Accreditation: The course is CMI-accredited (Level 7 Certificate in Management & Leadership), adding long-term credibility to your qualification.
Graduate Outcomes: Dundee Business School alumni go on to work across public, private, and third sectors, securing roles in marketing, management, and consultancy.

Further Academic Progression:
After completing this MSc, you could pursue a PhD in Business or Management, continue your professional development with an MBA, or gain additional postgraduate certifications with the Chartered Management Institute (CMI), giving you even more tools to excel in leadership positions.