MA Marketing Management

At Greenwich, the MA in Marketing Management is all about putting theory into practice. You won’t just sit in lectures — you’ll get hands-on experience working on real marketing projects, using industry-standard tools, and developing skills that employers really value. The course gives you access to modern facilities, practical projects, and a supportive environment where you can experiment, collaborate, and learn by doing.

Here’s how you’ll gain practical experience:

• Digital Marketing Suite & Student-Led Agency: Work in a space designed like a real marketing agency, running live campaigns and collaborating on briefs through the student-run agency, Gen C.

• Live Projects & Consultancy Assignments: Depending on your pathway, you’ll take part in real-world marketing projects and business challenges, giving you hands-on insight into how marketing works in practice.

• Optional Placement (Work-Based Experience): The “with Placement” option lets you spend up to 46 weeks in a company, applying what you’ve learned, building your professional network, and gaining invaluable real-world experience.

• Library & Digital Resources: Use the Stockwell Street library and online platforms to research, plan, and execute assignments, dissertations, or consultancy projects with full access to academic and industry resources.

• Student Societies & Extra-Curricular Opportunities: Join marketing or business societies, attend workshops, and take part in mentoring programs — great ways to build leadership, teamwork, and real-world marketing know-how.

Graduating with the MA in Marketing Management at Greenwich opens doors to a variety of exciting marketing roles. You could become a Marketing Manager, Brand Strategist, Communications or Content Marketing Manager, or a Marketing Consultant, giving you the flexibility to work in agencies, corporate brands, or consultancies around the world. With this degree, you’ll have the confidence and skills to lead marketing teams, shape brand strategy, and deliver impactful campaigns.

Here’s how Greenwich supports your career journey:

• Dedicated Employability Services: The university offers personalised career support, including CV and cover-letter advice, interview preparation, networking events, and mentoring opportunities — with guidance available up to two years after graduation.

• Strong Industry Connections: Alumni have gone on to work with leading companies such as Google, Coca‑Cola, PwC, Ogilvy, and Unilever, as well as NGOs, start-ups, and public-sector organisations.

• Accreditation & Global Recognition: This MA is accredited by the Chartered Institute of Marketing (CIM) and the European Foundation for Management Development (EFMD), giving your degree professional credibility worldwide.

• Positive Graduate Outcomes: Greenwich holds a Gold rating in the UK Teaching Excellence Framework (TEF 2023), demonstrating the quality of teaching and student success.

• Flexible Career Paths: Whether you choose the Strategic Marketing or Advertising & Marketing Communications pathway, you’ll gain a blend of creative, analytical, and strategic skills that prepare you for diverse roles in marketing, branding, communications, consultancy, or business development.

Further Academic Progression:
After completing the MA, you could:

• Pursue professional certifications, such as advanced CIM qualifications, to further enhance your marketing expertise.

• Continue to specialised postgraduate studies, for example in digital marketing, international business, or brand strategy, to focus on a niche area.

• Explore doctoral or research programmes if you’re interested in academic research, strategic consultancy, or high-level market research roles.