MA Marketing Management with Placement

2 Year On Campus Masters Program

University of Greenwich

Program Overview

The Marketing Management with Placement MA at Greenwich blends in-depth marketing knowledge with hands-on experience, giving you the skills to plan, execute, and manage campaigns across digital and traditional channels. It’s perfect if you want to launch or accelerate your marketing career, whether that’s in agencies, in-house teams, or consultancy, while gaining real-world experience through a full-time professional placement.

Curriculum Structure

This two-year “sandwich” MA balances academic learning in the first year with practical, real-world experience in the second year.

Year 1
In your first year, you’ll build a solid foundation in marketing strategy and practice. Core modules like Strategic Communications, Branding, Digital Marketing, and Ethics, Responsibility and Sustainability in Marketing help you understand how to craft effective marketing messages, manage brand identity, and make ethical marketing decisions. You’ll also study Data Analytics for International Business Decisions and Customer Insight Through Marketing Research, giving you the skills to analyse consumer behaviour and market trends. Depending on your career interests, you can choose optional modules such as Global Strategic Marketing, Customer Relationship Management in the Digital Age, Creative Content Marketing, or Advertising Campaign Management, tailoring your studies to your future goals.

Year 2 (Placement Year + Project/Dissertation)
The second year is all about putting your learning into action. You’ll undertake a Professional Placement of 40–46 weeks, applying your skills in a real company environment — from campaign planning to data analysis and customer engagement. Alongside this, you’ll complete Transformational Leadership through Transversal Skills and either a Consultancy Project or Dissertation, giving you the opportunity to solve real business challenges or conduct in-depth research.

Focus Areas

Strategic Communications, Branding, Digital Marketing, Data Analytics & Marketing Research, Global Strategic Marketing, Advertising & Marketing Communications, Customer Relationship Management, Ethical & Sustainable Marketing

Learning Outcomes

You will graduate knowing how to design and manage brand strategies, execute integrated marketing campaigns, analyse market and consumer data, manage customer relationships, apply ethical and global perspectives to marketing, and confidently implement your skills in real-world business environments through placements or consultancy projects.

Professional Alignment (Accreditation)

This MA is accredited by the Chartered Institute of Marketing (CIM), giving your qualification professional recognition that employers around the world value.

Reputation & Employability

Greenwich holds a Gold rating in the UK Teaching Excellence Framework (TEF 2023), demonstrating high-quality teaching and excellent graduate outcomes.
The placement year and applied learning modules ensure graduates leave with real-world experience, ready for roles in marketing, communications, digital strategy, or consultancy across a range of sectors.

Experiential Learning (Research, Projects, Internships etc.)

At Greenwich, this MA is designed so that you don’t just learn about marketing — you do marketing. From day one, you’ll have the chance to apply your knowledge in practical settings, work on real campaigns, and develop the skills that employers really value. Group projects, live briefs, and a full-time professional placement ensure that what you study in the classroom immediately connects to real-world marketing challenges.

Here’s how you’ll gain hands-on experience:

Digital Marketing Suite & Agency-style Projects: Work in a dedicated marketing space that mirrors a real agency, collaborating with classmates on campaigns and brainstorming creative ideas.
Group Projects, Consultancy Assignments & Live Briefs: Take part in team-based projects and live challenges that simulate real business scenarios, giving you practical experience in problem-solving and campaign management.
Professional Placement (40–46 weeks): In your second year, you’ll join a company full-time, applying everything you’ve learned — from brand management to analytics and content strategy — while gaining valuable industry exposure.
Research & Library Support: Use the Stockwell Street library and online resources to support your coursework, projects, and dissertation, helping you develop well-researched marketing strategies.
Student Societies & Career Services: Join marketing societies to network and build leadership skills, while the university’s Employability Service provides guidance on CVs, interviews, and placement opportunities, making your transition into the marketing industry smoother.

Progression & Future Opportunities

Graduating from this MA opens the door to an exciting career in marketing, giving you the confidence and practical experience to make an impact from day one. You could step into roles like Marketing Manager, Brand or Communications Manager, Digital Marketing Strategist, or Marketing Consultant, helping companies connect with customers, grow their brand, and succeed in competitive markets.

Here’s how Greenwich helps you turn your degree into a career:

Tailored Careers & Employability Support: The university’s Employability Service offers one-to-one guidance on CVs and cover letters, interview coaching, networking events, and placement fairs — support that continues even after graduation.
Professional Placement Year: In Year 2, you’ll spend 40–46 weeks working full-time in a real company, applying your skills, gaining hands-on experience, and building a professional network.
Accredited Qualification with Global Recognition: The MA is accredited by the Chartered Institute of Marketing (CIM), ensuring your degree is valued by employers worldwide.
Strong Reputation & Graduate Success: Greenwich holds a Gold rating in the UK Teaching Excellence Framework (TEF 2023), reflecting high-quality teaching and excellent outcomes for students.
Diverse Career Opportunities: Graduates have gone on to work in major firms, agencies, NGOs, and global companies, giving you flexibility to shape your own career path in marketing, communications, digital media, or consultancy.

Further Academic Progression:
After completing the MA, you could:

Pursue advanced professional certifications in digital marketing, brand strategy, or analytics to deepen your expertise.
Enrol in further postgraduate or research-based programmes, such as a specialized master’s or PhD, if you’re interested in consultancy, market research, or academia.
Combine your marketing knowledge with entrepreneurial support from Greenwich’s enterprise initiatives, potentially launching your own start-up, consultancy, or marketing agency.