Marketing Management, MBA

1 Years On Campus Masters Program

University of Greenwich

Program Overview

The MBA in Marketing Management at the University of Greenwich is designed for ambitious professionals who want to take their marketing and leadership skills to the next level. This program is perfect if you’re looking to understand modern marketing strategies, digital trends, and consumer behaviour while gaining practical experience that makes you stand out in the job market. Official Link

Curriculum Structure

Year 1
Your first year lays the foundation for both marketing expertise and business leadership. You’ll explore Digital Marketing to learn how to create impactful online campaigns, Customer Relationship Management in the Digital Age to master managing customer engagement, and Inside the Customer’s Mind to understand what drives consumer behaviour. Alongside these, modules like Strategic Management and Leadership, Financial Resource Management, and International Data Analytics give you the analytical and managerial tools you need to make informed business decisions.

Year 2 (Optional Placement / Work-Based Project)
If you choose the placement or sandwich option, your second year focuses on real-world application. You’ll take on a Work-Based Project and a Business Consultancy Project, giving you hands-on experience solving actual business challenges. This is your chance to connect theory with practice, build professional networks, and gain valuable experience that employers look for.

Focus Areas

Digital marketing, marketing strategy, consumer behaviour, data-driven business decisions, strategic leadership, and real-world consultancy projects.

Learning Outcomes

By the end of this MBA, you’ll be able to design and implement marketing strategies, manage customer relationships effectively, interpret data to guide decisions, lead projects and teams, and apply your knowledge in real-world business scenarios with confidence.

Professional Alignment & Accreditation

The program is aligned with industry standards and is supported by experienced practitioners. Some modules are recognised by professional bodies like the Institute of Data & Marketing (IDM) and the Institute of Leadership & Management (ILM), giving your qualification extra credibility in the job market.

Reputation & Employability

The University of Greenwich has a Gold rating in the UK Teaching Excellence Framework (TEF 2023), highlighting the high quality of teaching and student outcomes. Graduates often move into senior marketing and management roles, benefiting from the university’s strong career support and hands-on learning opportunities, including the student-led marketing agency.

Experiential Learning (Research, Projects, Internships etc.)

At Greenwich, your MBA in Marketing Management isn’t just about sitting in lectures — it’s designed so you get real, hands-on experience that prepares you for the world of marketing from day one. You’ll work on live projects, collaborate in team-based simulations, and use industry-standard digital tools to bring marketing campaigns to life. The Greenwich campus offers modern facilities, a supportive learning environment, and plenty of opportunities to practice the skills that employers value most.

Here’s how you’ll gain practical experience:

Digital Marketing Suite with agency-style setup: Work in a space designed like a modern marketing agency, where you can create campaigns, analyse real data, and collaborate with classmates as if you were in the industry.
Group projects with advanced collaboration tools (Mersive): Team up with peers on projects that simulate real-world marketing challenges, sharpening your communication, strategy, and leadership skills.
Internships and work-based projects (for the placement route): If you choose the sandwich option, spend up to 11 months in a professional setting, applying what you’ve learned, building your network, and gaining valuable CV experience.
Access to library and research resources: Use the well-resourced Greenwich library and digital platforms to support your coursework, independent research, and final projects.
Student societies and marketing initiatives: Join the Economics & Business Society or participate in student-led marketing activities, giving you opportunities to practice teamwork, leadership, and creative thinking in a supportive environment.

Progression & Future Opportunities

Completing the MBA in Marketing Management at Greenwich opens doors to a variety of senior marketing and business leadership roles. Graduates often move into positions such as Marketing Manager, Brand Manager, Marketing Consultant, or Business Development Manager — giving you the confidence and skills to lead teams, shape strategy, and make an impact in any sector.

Here’s how Greenwich helps you turn your MBA into a successful career:

Dedicated Employability Support: The university’s Employability Service guides you through CV writing, interview prep, networking events, and career planning — support that continues for up to two years after graduation.
Industry Connections & Real‑World Experience: Placement students have worked with global companies like Bosch, Harrods, Rolls‑Royce Power Systems, and Starbucks UK, giving you hands-on experience and professional networking opportunities.
Flexible Career Paths: Your MBA equips you to work across sectors like retail, consulting, hospitality, professional services, or data-driven industries — or even pivot to a completely new field.
Recognized Qualification with Long-Term Value: Greenwich’s Gold rating in the UK Teaching Excellence Framework highlights the quality and credibility of your degree, giving employers confidence in your skills.
Strong Graduate Outcomes: Many graduates secure senior marketing or management roles quickly, and the placement route often leads directly to employment.

Further Academic Progression:
If you’d like to continue your studies after the MBA, options include pursuing a specialized master’s in areas like digital marketing, data analytics, or strategic management, enrolling in executive education to develop leadership skills, or eventually moving into doctoral-level research to explore academic or high-level consultancy careers.