MSc in Digital Marketing and Advertising

1 Year On Campus Masters Program

University of Hull

Program Overview

The MSc Digital Marketing and Advertising at Hull is perfect if you want to combine creativity with strategy in the fast-paced digital world. You’ll learn how to design and run campaigns, understand customer behaviour, and make data-driven decisions — ideal for anyone aiming to lead in marketing, social media, or advertising roles.

Curriculum Structure

In the early part of the program, you’ll focus on building a strong foundation in both research and consumer insight. Study Skills and Research Methods will teach you how to gather and analyse data, while Buyer Behaviour & Ethics helps you understand what drives customer decisions and how ethical considerations influence marketing. Digital Marketing Strategy then puts theory into practice, letting you design campaigns across SEO, mobile, and online advertising channels.

As you progress, modules like Marketing Management in Action give you the chance to apply your learning to real case studies, and Advertising Management teaches you how to plan and pitch creative campaigns while balancing budgets and target audiences. In Customer Experience (CX) Strategies & Techniques, you’ll map out customer journeys, and Social Media Marketing Management lets you develop real campaigns for platforms like TikTok, Instagram, and more. The program finishes with a Dissertation, where you can research a contemporary digital marketing or advertising topic, or complete a business-focused project.

Focus Areas

Digital strategy, customer experience, social media marketing, ethics in consumer behaviour, advertising campaign management

Learning Outcomes

You’ll graduate able to lead digital marketing campaigns, manage customer experiences across multiple channels, deliver creative advertising strategies, and conduct research that informs real-world marketing decisions.

Professional Alignment (Accreditation)

Hull Business School is AACSB and AMBA accredited, ensuring your degree is recognised globally and valued by employers.

Reputation (Employability & Graduate Outcomes)

This MSc prepares you for careers such as Digital Marketing Manager, Social Media Strategist, Advertising & Channel Manager, or Content Marketing Manager, giving you the skills and confidence to make an impact in the digital marketing world.

Experiential Learning (Research, Projects, Internships etc.)

This MSc is designed to give you real, hands-on experience in digital marketing and advertising. You’ll not only study theory but apply it directly through projects, simulations, and campaigns, using the same tools and techniques that professionals rely on every day. Hull’s Business School provides the facilities, support, and guidance to make sure your learning is practical, interactive, and relevant to today’s fast-paced marketing world.

Here’s how you’ll put your skills into practice:

Dedicated Computer Suites – Work in fully equipped labs to design campaigns, analyse data, and practise digital marketing strategies.
Live & Group Projects – Collaborate on real-world campaigns through modules like Digital Marketing Strategy and Social Media Marketing Management, gaining teamwork experience and industry insight.
Customer Experience Simulations – Map and improve customer journeys across multiple channels in CX Strategies & Techniques, using digital frameworks to create engaging user experiences.
Ethics & Behaviour Workshops – Explore real case studies in Buyer Behaviour & Ethics, understanding how moral and social factors influence advertising decisions.
Research-Led Dissertation – Undertake a final project that allows you to explore a topic you’re passionate about, from AI in marketing to innovative advertising strategies.
Business School & Library Facilities – Learn in modern teaching spaces like the Executive Education Suite and access the Brynmor Jones Library for research, collaborative study, and quiet work.
Industry & Innovation Links – Benefit from connections to Hull’s broader digital ecosystem, including the Centre for Digital Innovation (C4DI), perfect for networking, ideas, and entrepreneurial inspiration.

Progression & Future Opportunities

Graduating with an MSc in Digital Marketing and Advertising from Hull opens the door to exciting careers in the digital world. Many alumni move into roles like Digital Marketing Manager, Social Media Strategist, Advertising & Channel Manager, or Content Marketing Manager, using the mix of creative, strategic, and analytical skills they gain on the course. This programme doesn’t just prepare you for your first job — it gives you the tools to build a long-term, evolving career in a fast-paced industry.

Here’s how Hull helps you succeed:

Career Support: The Centre for Professional Success offers one-to-one guidance, mock interviews, CV advice, and industry networking events tailored for Business School students.
Strong Employability: Around 96% of graduates from Hull go into work or further study within 15 months, showing how effectively the course prepares you for the real world.
Industry Connections: Through collaborations with companies like Siemens and Nestlé, as well as the Centre for Digital Innovation (C4DI), you’ll gain exposure to live projects, professional networks, and innovative digital initiatives.
Long-Term Accreditation Value: Hull Business School’s AACSB and AMBA accreditations are internationally recognized, giving your degree credibility and boosting your professional profile.
Graduate Outcomes: Alumni have gone on to work in digital marketing, social media, advertising campaign management, and content strategy, reflecting the programme’s practical relevance.

Further Academic Progression:
If you’re interested in diving deeper into research or exploring more specialized areas, you could continue at Hull with a PhD in Marketing, Digital Business, or Communication, building on the research skills and dissertation experience from your MSc.