MSc in Marketing Management

1 Year On Campus Masters Program

University of Hull

Program Overview

The MSc Marketing Management at Hull is designed for anyone who wants to turn insights into action and make an impact in the business world. You’ll learn how to understand consumer behaviour, create effective marketing strategies, and apply data-driven and ethical approaches to real-world marketing challenges.

Curriculum Structure

In the first part of the programme, you’ll build a strong foundation with Study Skills & Research Methods, giving you the tools to carry out high-quality marketing research. Marketing Management for Business introduces you to strategic planning in real-world scenarios, including global and intercultural contexts. Modules like Buyer Behaviour & Ethics help you explore how moral and societal factors influence consumers, while Contemporary Global Marketing Practice shows you how culture, communication, and negotiation shape international marketing strategies.

As you progress, Interactive IMC and Digital Marketing provides hands-on experience in designing digital campaigns, social media strategies, and influencer-led marketing. Events Marketing combines creativity with practical planning, helping you design and evaluate marketing strategies for live events. Marketing Analytics teaches you to interpret data and make evidence-based decisions using industry-standard tools. Finally, your Dissertation gives you the opportunity to dive deep into a topic that excites you, conducting original research with guidance from expert faculty.

Focus Areas

Strategic marketing, consumer behaviour, global marketing, digital communications, event marketing, marketing analytics

Learning Outcomes

You’ll graduate ready to create and execute integrated marketing campaigns, use data to inform decisions, manage consumer and ethical considerations, and deliver international marketing strategies backed by solid research.

Professional Alignment (Accreditation)

Hull Business School is AACSB and AMBA accredited, giving your degree global recognition and credibility in the business world.

Reputation (Employability & Graduate Outcomes)

Graduates from this MSc go on to roles like Marketing Manager, Marketing Analyst, Brand Strategist, International Marketing Coordinator, or Marketing Communications Manager, showing how well the programme prepares you for a career in today’s competitive global market.

Experiential Learning (Research, Projects, Internships etc.)

The MSc Marketing Management at Hull is designed to give you real-world experience, not just theory. Through Authentic Business Learning (ABL), you’ll work on live marketing projects, case studies, and group assignments that mirror what marketing professionals do every day. Hull’s modern facilities, including the Business Lounge and Executive Education Suite, along with the Brynmor Jones Library, provide the perfect environment to develop practical skills, collaborate with peers, and dive into data-driven decision making.

Here’s how your learning comes alive:

Authentic Business Learning (ABL) Projects – Work in teams on real-world business challenges, gaining hands-on experience in planning, problem-solving, and marketing strategy.
Guest Speaker Sessions – Learn directly from industry professionals who share insights and advice on current marketing trends and practices.
Live Events Marketing – Design and manage a live marketing campaign through the Events Marketing module, building project-management and creative skills.
Data & Analytics Practice – Use real datasets and marketing analytics tools in Marketing Analytics to make informed, evidence-based decisions.
Collaborative Spaces – The Business Lounge provides a hub for teamwork, brainstorming, and networking with peers and faculty.
Research & Dissertation Support – Conduct original research for your dissertation with guidance from supervisors and access to Hull’s extensive library resources.

Progression & Future Opportunities

Completing the MSc Marketing Management at Hull gives you the skills and confidence to step straight into roles like Marketing Manager, Marketing Analyst, Brand Strategist, or International Marketing Coordinator. You’ll leave ready not just for your first job but for a long-term career in marketing, with the tools to adapt in a fast-changing global business environment.

Here’s how Hull supports you along the way:

Career Support: The Centre for Professional Success provides one-to-one guidance, mock interviews, CV advice, and networking opportunities specifically tailored for Business School students.
Strong Employability: Around 95% of Hull graduates go into work or further study within 15 months of completing their degree, demonstrating the programme’s practical value.
Industry Connections: Through Hull’s Authentic Business Learning (ABL) approach, you’ll work on real projects and gain insights from companies such as Siemens, Kellogg’s, Nestlé, and Disney.
Professional Recognition: Hull Business School is AACSB and AMBA accredited, and the course aligns with the Chartered Institute of Marketing (CIM), giving your qualification long-term credibility.
Graduate Outcomes: Alumni progress into careers as Marketing Managers, Marketing Analysts, International Marketing Coordinators, Brand Strategists, and Marketing Communications Managers, reflecting the practical relevance of the MSc.

Further Academic Progression:
If you want to explore research or specialize further, you can continue at Hull with a PhD in Marketing, International Business, or Strategic Management, building on the research skills and dissertation work from your MSc.