MSc Marketing

1 Year On Campus Masters Program

University of Kent

Program Overview

The MSc Marketing at Kent Business School is perfect for ambitious, creative thinkers who want to make an impact in the fast-paced world of marketing. You’ll gain hands-on experience in areas like brand strategy, digital campaigns, and consumer insights, preparing you to take on marketing roles in global companies or innovative startups.

Curriculum Structure

Core Study:
In the first part of the program, you’ll build a solid foundation in marketing strategy and practice. Modules like Strategic Marketing teach you how to analyse markets and plan campaigns, while Consumer Behaviour helps you understand why people make purchasing decisions. In Customer Insights, you’ll learn to turn data into actionable marketing strategies, and Integrated & Digital Marketing Communications shows you how to design campaigns that connect across multiple channels. You’ll also explore International Marketing Across Cultures, giving you the tools to work effectively in global markets, and Emerging Issues in Contemporary Marketing, covering trends like AI, sustainability, and ethical marketing.

Capstone / Placement:
Towards the end of your studies, you can choose between The Marketing Challenge, a live consultancy-style project with a real company, or a Professional Placement, gaining practical experience in a workplace environment. This allows you to apply everything you’ve learned and build valuable industry contacts before graduating.

Focus Areas

“Strategic marketing · Consumer behaviour · Customer insights · Digital & integrated communications · International marketing · Emerging marketing trends”

Learning Outcomes

“You will learn to design global marketing strategies, analyse customer data for actionable insights, plan integrated campaigns across multiple channels, and critically engage with emerging marketing trends like sustainability and ethical practices.”

Professional Alignment (Accreditation)

The MSc is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI), giving your degree strong professional recognition and added value in your career.

Reputation / Employability

Kent Business School is ranked in the top 1% of business schools worldwide, holding triple-crown accreditation (AACSB, EQUIS, and AMBA). Graduates have gone on to careers in brand management, marketing communications, digital marketing, and analytics, joining companies like Facebook, Amazon Web Services, Mazda, and Zalando.

Experiential Learning (Research, Projects, Internships etc.)

At Kent Business School, learning goes far beyond the classroom. You’ll gain real-world marketing experience through live projects, placements, and interactive workshops that help you build practical skills and confidence. The state-of-the-art Sibson Building provides tech-equipped rooms, collaborative spaces, and labs where you can bring your marketing ideas to life, while guest lectures and industry sessions keep you connected with the latest trends and challenges in the field.

Here’s how you’ll put your knowledge into action:

The Marketing Challenge (Consultancy Project): Work in teams on real company briefs, pitch solutions, and deliver consultancy-style reports.
Professional Placement / Internship: Gain hands-on experience through optional placements, allowing you to apply your skills in a real business environment.
Guest Lectures & Industry Workshops: Learn directly from marketing professionals about current trends, from AI and digital strategies to ethical marketing practices.
Real-World Assessments: Be evaluated through business pitches, presentations, reports, and dashboards, just like marketing professionals do.
International Marketing Experience: Develop the skills to design strategies for global audiences through modules like International Marketing Across Cultures.
Entrepreneurial Support: Explore ideas and start-up projects with guidance from Kent’s ASPIRE Lab, turning concepts into real initiatives.
Career Coaching & Employability Support: Access 1-to-1 career advice, mentoring, live employer projects, and events that help you secure your first role — support continues up to three years after graduation.

Progression & Future Opportunities

Graduates of the MSc Marketing at Kent leave ready to take on exciting roles in the marketing world. Whether it’s as a Brand Manager, Marketing Analyst, Digital Marketing Specialist, or Consultant, you’ll have the practical skills and confidence to make an impact from day one, thanks to live projects, professional placements, and industry-focused learning.

Here’s how Kent helps you launch your career and maximize your opportunities:

Career Support & Coaching: The Careers and Employability Service offers 1‑to‑1 coaching, mock interviews, CV guidance, and support up to three years after graduation.
Employability Programmes: Through the Postgraduate Employability Edge, you can join live projects, mentoring sessions, and employer-led workshops while studying.
Strong Industry Connections: Kent graduates have gone on to work with leading companies like Facebook, Amazon Web Services, Mazda UK, and Zalando.
Professional Accreditation: The MSc is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI), giving your degree strong recognition in the professional world.
Hands-On Experience: Optional modules like the 12-month Professional Placement or The Marketing Challenge consultancy project help you gain real workplace experience and build your professional network.

Further Academic Progression:
If you want to continue studying, you could pursue a PhD in Marketing, exploring areas like consumer behaviour, digital marketing, or sustainability under Kent’s world-class research faculty. Alternatively, you could enhance your professional qualifications with CIM certifications or leadership programmes to further boost your career prospects.