MSc Digital Marketing

1 Year On Campus Masters Program

University of Leicester

Program Overview

The MSc Digital Marketing at the University of Leicester equips you with the skills to excel in today’s fast-paced, digital-first marketing world. It’s perfect for anyone who wants to combine a strong understanding of marketing principles with practical expertise in digital campaigns, content strategy, influencer engagement, and data-driven decision making.

Curriculum Structure

What You’ll Study

Over the one-year, full-time course, you’ll start with Marketing Management and Practice (MN7010), building a solid foundation in core marketing concepts and strategic thinking. At the same time, Consumers, Brands and Digital Communications Strategy (MN7011) will show you how digital channels influence customer behaviour and shape brand identity.

You’ll then dive into Market Intelligence, Data Analysis and Research Methods (MN7435), learning how to interpret data to inform smart marketing decisions. In Producing and Managing Digital Content (MS7088), you’ll get hands-on experience creating content across social media, video, blogs, and other digital platforms. Finally, the Dissertation (Digital Marketing) (MN7029) gives you the freedom to research a topic that excites you — from influencer marketing and ethical consumption to analytics-driven campaigns.

Focus Areas

Digital content strategy; data-driven marketing; consumer behaviour; influencer culture; media planning

Learning Outcomes

Graduate ready to design effective digital marketing strategies, analyse big data to make informed decisions, create and manage engaging digital content, and reflect critically on ethical and social aspects of marketing.

Professional Alignment (Accreditation)

The program aligns with professional standards in digital marketing and the University of Leicester’s School of Business is a signatory of PRME (Principles for Responsible Management Education), highlighting its commitment to ethical and sustainable business practices.

Reputation & Employability

Taught by the School of Business, combining academic insight with industry expertise.
Graduates move into roles in digital marketing agencies, in-house marketing teams, media companies, and more, thanks to the practical and strategic skills gained.

Experiential Learning (Research, Projects, Internships etc.)

At Leicester, the MSc Digital Marketing isn’t just about learning theory — it’s about putting that knowledge into practice. From day one, you’ll tackle real-world marketing challenges, work on creative digital campaigns, and develop skills that employers really value. You’ll also have the guidance of personal tutors and access to the School of Business’s research and digital resources, helping you turn ideas into actionable strategies.

Here’s how you’ll gain hands-on experience:

Group Projects and Presentations: Collaborate with your peers to solve real marketing problems, create strategies, and present your solutions — just like in a professional marketing environment.
Dissertation Project: Conduct your own research on a digital marketing topic that excites you, from influencer marketing and data analytics to content strategy.
Data Analysis & Market Intelligence: Work with real datasets in Market Intelligence, Data Analysis and Research Methods to generate insights that guide marketing decisions.
Digital Content Creation: Learn to create and manage content for blogs, social media, video, and other channels in Producing and Managing Digital Content, giving you practical campaign experience.
Industry-Informed Seminars: Attend workshops and seminars led by academic researchers and industry professionals, staying up-to-date with current trends and best practices.
Personal Tutor Support: Receive one-on-one guidance to help you develop your projects, refine your ideas, and make the most of your learning experience.

You’ll also have access to Leicester’s library, research tools, and digital infrastructure, giving you everything you need to succeed in your studies and beyond.

Progression & Future Opportunities

Graduating from the MSc Digital Marketing at Leicester opens the door to exciting roles like Digital Marketing Manager, Social Media Strategist, Data-Driven Marketing Specialist, or Brand and Content Lead. The course equips you with practical skills in content creation, analytics, and digital strategy, making you ready to step straight into fast-paced marketing teams, agencies, or even launch your own ventures:

Tailored Career Support: Leicester’s Careers and Employability Service helps you with CVs, interview preparation, job searching, and work experience opportunities, ensuring you’re ready for the professional world.
Industry Connections & Micro-Internships: You’ll engage with guest speakers, industry workshops, and short internships that give a taste of real-world digital marketing challenges.
Graduate Earnings: On average, Leicester graduates earn £3,600 more than the national sector average five years after graduation.
Recruitment Support: The university’s enterprise services connect you with employers through part-time roles, paid internships, and networking opportunities.
Long-Term Value: As a PRME-signatory institution, Leicester emphasizes responsible and sustainable business practices, giving your degree credibility and relevance in the modern business world.
Alumni & Ongoing Support: Even after graduation, you can access training, networking events, and mentorship through Leicester’s alumni and School of Business networks.

Further Academic Progression:
If you’re keen to continue studying, this MSc provides a strong foundation for a PhD in Marketing, Digital Media, or Consumer Analytics, or you could pursue further professional master’s courses in Digital Strategy, Marketing Analytics, or Content Leadership, building on the skills you gain during this programme.