MSc Marketing

1 Year On Campus Masters Program

University of Leicester

Program Overview

The MSc Marketing at the University of Leicester is designed to help you become a confident, strategic marketer who understands what truly drives customer choice. It’s a great fit if you want to build a career in brand management, digital marketing, consumer insight, or even prepare for research or a PhD — all while studying the latest tools and thinking used across today’s marketing world.

Curriculum Structure

What you’ll study

Throughout this one-year master’s, you’ll explore the core of modern marketing and learn how organisations use insight, creativity, and data to engage customers and stay competitive. You begin with Marketing Management and Practice, which gives you a strong foundation in key marketing concepts and helps you apply them to real business situations.

You’ll then move into Consumers, Brands and Digital Communications Strategy, where you dive into how people make decisions, what shapes their loyalty, and how digital platforms influence behaviour.

As you progress, Marketing Strategy and Innovation shows you how organisations build long-term success by developing bold, innovative marketing approaches. The module Market Intelligence, Data Analysis and Research Methods strengthens your ability to collect and interpret data — a crucial skill in today’s analytics-driven marketing environment.

To bring everything together, you complete a Dissertation, allowing you to investigate a marketing topic that genuinely interests you, whether that’s brand strategy, consumer behaviour, digital marketing, or market analytics.

Focus areas

Strategic marketing, consumer behaviour, digital communications, market intelligence, innovation

Learning outcomes

Develop the ability to design evidence-based marketing strategies, interpret consumer and market data, communicate effectively across traditional and digital channels, and lead marketing projects with analytical and creative confidence.

Professional alignment (accreditation)

The degree is accredited by the Chartered Institute of Marketing (CIM), giving you exemptions toward CIM professional qualifications when you complete relevant modules.

Reputation & employability rankings

The program is delivered by the University of Leicester School of Business, an internationally recognised business school known for its research strengths and industry links. Graduates progress into roles across business, public sectors, and non-profits, with some moving into PhD research.

Experiential Learning (Research, Projects, Internships etc.)

One of the things students appreciate most about the MSc Marketing at Leicester is how practical the learning experience feels. You won’t just sit through lectures — you’ll work through real case studies, collaborate in groups, learn from industry guests, and get plenty of support as you develop your own ideas. The mix of teaching methods and hands-on tasks helps you grow into a confident, evidence-driven marketer who’s ready for the workplace.

Here’s what that looks like in practice:

Collaborative group projects and case studies, where you and your classmates tackle real marketing scenarios and create strategic responses — mirroring the teamwork you’d do in a marketing role.
Talks from industry speakers and opportunities for external visits, giving you the chance to hear directly from marketing professionals and understand how theory translates into day-to-day practice.
A deep, research-led Dissertation, where you explore a marketing topic of your choice and sharpen your ability to design and analyse your own research.
Hands-on data work in Market Intelligence, Data Analysis and Research Methods, where you learn to interpret real datasets and turn insights into actionable marketing decisions.
Personal tutor guidance, offering consistent academic and developmental support throughout the year — especially useful during your dissertation and group-based learning.
Access to excellent university facilities, including specialist study spaces, the University Library’s business and marketing collections, and the resources provided through the Leicester School of Business.

Progression & Future Opportunities

Graduating from the MSc Marketing at Leicester opens the door to exciting career paths such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. The program gives you practical, data-driven marketing skills combined with strategic thinking, making you highly employable across a range of industries — from corporate businesses to non-profits — or even setting you up for further research opportunities.

Here’s how Leicester helps you get there:

Dedicated Career Support: The School of Business provides one-to-one guidance, CV and interview support, and access to workshops and employer networking events to help you prepare for your career.
Industry Connections: Through events like the Career Development Exhibition and guest speaker sessions, you’ll meet professionals from various sectors, gaining insights and making valuable contacts.
Professional Accreditation: The MSc is CIM-accredited, so completing relevant modules can give you exemptions for Chartered Institute of Marketing qualifications, helping fast-track your professional credentials.
Strong Graduate Outcomes: Many Leicester MSc Marketing graduates secure managerial or senior positions in private, public, and non-profit sectors soon after graduation.
Long-Term Career Support: Leicester offers ongoing access to employability services and alumni networks, giving you support and connections well beyond graduation.

Further Academic Progression:
If you’re interested in further study, this MSc provides a solid foundation for PhD or MPhil research in areas such as consumer behaviour, marketing analytics, or brand strategy. You could also continue building your professional expertise through CIM qualifications or pursue specialized master’s programs in areas like Digital Marketing, Brand Analytics, or Marketing Consultancy.