MSc Marketing

1 Year On Campus Masters Program

University of Lincoln

Program Overview

The MSc Marketing at the University of Lincoln is designed for anyone looking to take their marketing skills to the next level. You’ll gain a solid mix of theory and practical experience, from understanding consumer behaviour to running real digital campaigns — perfect if you want a career in marketing, brand management, or international business.

Curriculum Structure

Getting started: In the first part of the course, you’ll dive into the fundamentals of marketing. Modules like Brand Management show you how to create and grow strong brands, while Consumer Behaviour helps you understand what drives people’s buying decisions — knowledge you can apply to any industry, from retail to travel.
Developing skills: As you move forward, you’ll explore Digital Marketing, learning how to plan campaigns across social media and online channels, and how to use data to make smarter marketing decisions. International Marketing and Customers gives you a global perspective, showing how to tailor strategies for different cultures and markets. Global Relationship Marketing teaches you to build and maintain strong connections with customers, suppliers, and partners.
Putting it all together: Towards the end, your Final Project lets you apply everything you’ve learned to a real-world marketing challenge, giving you hands-on experience. Modules like Finance for Business Management ensure you can read and use business data confidently, and Sustainability & Responsibility in Marketing helps you think about ethical, social, and environmental issues in your campaigns.

Focus areas: Brand strategy, digital marketing, consumer insight, international marketing, relationship management, sustainable marketing, and marketing analytics.

Learning outcomes: By the end, you’ll be able to plan and manage marketing campaigns, understand and influence consumer behaviour, apply marketing strategies globally, work with data confidently, and complete independent research projects.

Professional alignment (accreditation): The course is delivered by Lincoln’s Business School, which is a member of AACSB International, reflecting high-quality business education.

Reputation (employability): Graduates leave ready for marketing roles across industries, with practical experience from projects, live briefs, and industry insights to give them a real edge in the job market.

Experiential Learning (Research, Projects, Internships etc.)

At Lincoln, the MSc Marketing is all about putting theory into practice. You won’t just sit in lectures — you’ll get hands-on experience with real marketing challenges, work closely with peers on projects, and see how marketing works in the real world. The course is designed to build the skills that employers actually look for, while giving you access to tools, experiences, and industry insight that make learning exciting and practical. Here’s how you’ll get that experience:

Work on live projects from real companies, so you can apply what you learn straight away to genuine business problems.
Attend guest talks from marketing professionals, giving you first-hand insight into trends, strategies, and industry expectations.
Take part in field trips in the UK or abroad, experiencing different markets and seeing how marketing works in practice.
Build teamwork, presentation, and data analysis skills through group projects, reports, and interactive exercises — all essential for a marketing career.
Complete a Final Project, where you can either tackle a live brief or design your own research project, giving you something tangible to showcase to future employers.

Progression & Future Opportunities

Completing the MSc Marketing at Lincoln opens the door to exciting career paths in marketing, brand management, digital media, and market research. Many graduates go on to roles such as Marketing Manager, Digital Marketing Specialist, Brand Strategist, or Market Research Analyst — giving you the skills and confidence to make an impact in business, advertising, or media industries. Lincoln supports you every step of the way to turn your learning into real career outcomes:

Career support services: The Careers & Employability Service is available for up to two years after graduation, helping with CVs, applications, interview prep, and career planning.
Strong graduate outcomes and salary prospects: Recent data shows full-time marketing graduates earn around £26,000 within 15 months, with many progressing to median earnings of £29,000 after five years.
Industry connections: Work on live projects with real companies and learn from guest speakers who bring current marketing trends and insider knowledge straight into the classroom.
Accreditation value: The Lincoln International Business School is part of AACSB International — a globally recognised business education accreditation — giving your degree credibility worldwide.
Employability: Graduates often move into professional roles in marketing, media, business development, or research, equipped with practical skills and real-world experience.

Further Academic Progression:
If you’re looking to continue your studies, the MSc gives a strong foundation for research degrees such as an MPhil or PhD in Marketing, Business, or Consumer Behaviour. You could also pursue specialised postgraduate diplomas, building on the skills and knowledge gained from your MSc to explore strategic research or academic careers.