MSc Marketing (Sustainable Marketing)

At Henley, learning goes far beyond the classroom. In this MSc, you’ll get hands-on experience applying marketing theory to real-world situations, working in teams, tackling live projects, and testing ideas in simulations. From designing sustainable campaigns to researching companies’ environmental impact, every module is built to help you gain practical skills that employers really value. You’ll also have access to expert academics, industry guest speakers, and Henley’s strong research centres in sustainability and marketing.

Here’s how your learning comes to life:

• Marketing Simulations (MMM186): Step into realistic business scenarios where you make strategic marketing decisions and see the outcomes of your choices in a safe, virtual environment.

• Applied Challenge (MMM181): Work directly with a real company to solve sustainability-focused marketing problems and present actionable recommendations.

• Marketing Project (MMM185): Conduct applied research for a real business, exploring current marketing issues and creating strategies that make a difference.

• Dissertation (MMM184): Dive deep into an independent research project on topics like sustainable consumer behavior, ESG marketing, or eco-brand strategy.

• Field Visits: Gain first-hand insight into sustainable business practices through organized site visits to companies and organisations.

• Group Assignments & Case Studies: Collaborate with classmates on projects, presentations, and reports, developing teamwork and real-world problem-solving skills.

• Guest Lectures & Industry Insights: Learn directly from marketing professionals and sustainability experts who share current trends and practical tips.

• Communication Skills Support: Take optional modules to sharpen your business communication, presentation, and pitching skills.

• Research Centres & Resources: Access Henley’s Marketing & Reputation Research Division, libraries, and digital tools to support your studies and projects.

Henley’s facilities, from the Whiteknights campus to dedicated research centres, are all designed to give you a learning experience that’s practical, immersive, and connected to the real world.

Completing this MSc opens doors to a range of exciting careers where you can combine marketing expertise with a passion for sustainability. Many graduates step into roles such as Sustainable Brand Manager, CSR Marketing Specialist, Marketing Consultant for Green Businesses, or Sustainability Communications Coordinator. With Henley’s strong reputation and support, you’ll be well-prepared to make an impact in socially responsible organisations or marketing teams focused on environmental and ethical initiatives.

Here’s how Henley helps you get there:

• Career Services: Henley’s Careers Service offers tailored support, from CV and interview guidance to one-on-one career coaching, helping you confidently navigate the job market.

• Employment Stats & Salaries: In 2023, 84% of graduates were employed or pursuing further study within a year, with an average starting salary of £35,160.

• University–Industry Connections: Graduates have gone on to work with organisations like Levi Strauss & Co, Leeds City Council, OpenText, and Capita, giving you access to a strong professional network.

• Accreditation & Long-Term Value: Henley’s triple-accredited status and global reputation make your degree respected by employers worldwide.

• Graduation Outcomes: Beyond job roles, graduates often work in marketing, consulting, business development, or digital business, supported by Henley’s career-development programmes.

Further Academic Progression:
If you’re thinking of studying further, this MSc sets you up perfectly to:

• Pursue a PhD in Marketing, focusing on sustainability, consumer behaviour, or ethical branding.

• Take advanced professional courses, like a postgraduate diploma in CSR or sustainability management, building on Henley’s research expertise.

• Work toward professional qualifications, such as the Chartered Institute of Marketing (CIM) certifications, enhancing your career prospects and credibility.