MSc Digital Marketing Management

1 Year On Campus Masters Program

University of Strathclyde

Program Overview

The MSc Digital Marketing Management at Strathclyde Business School is perfect for students who want to combine marketing expertise with hands-on digital skills. You’ll learn how to design and deliver cutting-edge campaigns across social media, SEO, influencer marketing, and analytics, preparing you to thrive in today’s fast-moving, data-driven digital landscape.

Curriculum Structure

The programme is designed to build your knowledge and confidence step by step. In the first term, modules like Strategic Digital Marketing introduce you to key frameworks for planning and executing effective digital strategies, while Consumer Behaviour helps you understand how audiences make decisions in both online and offline environments.

Moving into the middle of the course, Marketing Research in a Digital Age equips you with the skills to collect and analyse data using modern digital tools, and eMarketing in Practice gives you hands-on experience with real-world campaigns across email, social media, and SEO.

In your final term, you’ll complete a Data-Driven Digital Transformative Project, applying everything you’ve learned to a live business brief through Strathclyde’s Digital Marketing Clinic. This experience allows you to combine strategy, creativity, and analytics in a practical, professional setting.

Focus areas: “Digital strategy, consumer insight, data analytics, e‑marketing, sustainability & digital transformation”

Learning outcomes: “You will gain the ability to plan and execute data-driven digital marketing campaigns, analyse consumer behaviour, conduct research using digital tools, and develop solutions that integrate strategy, creativity, and sustainability.”

Professional alignment (accreditation): Strathclyde Business School is AACSB, EQUIS & AMBA accredited, giving your degree global recognition and credibility.

Reputation (employability): Developed in close consultation with industry, the programme ensures you leave with the skills employers demand, backed by Strathclyde’s strong reputation for business education and professional connections.

Experiential Learning (Research, Projects, Internships etc.)

This MSc is designed to make sure you don’t just learn marketing theory — you get real-world experience in digital marketing. From the start, you’ll engage with live projects, use professional-grade tools, and work alongside businesses to solve practical marketing challenges. Strathclyde provides a supportive environment with expert guidance, modern facilities, and access to the latest software, ensuring that you build both confidence and competence in a professional context.

Your hands-on learning includes:

Digital Marketing Clinic Project: Collaborate with real companies to create functioning affiliate marketing platforms, using WordPress, Google’s Site Kit, and live analytics.
Marketing Works Group Project: Work in teams on live business briefs, conducting market research, designing strategies, and presenting solutions to actual clients.
eMarketing in Practice Module: Gain practical skills in SEO, email marketing, social media campaigns, affiliate marketing, mobile marketing, and other emerging media channels.
Case Studies & Problem-Based Learning: Apply marketing theory to real business problems through simulations and case analyses.
Industry Guest Lectures: Learn from experienced digital marketing professionals and academics who bring current industry insights directly into your learning.
Digital Research Tools & Software: Use Strathclyde’s IT infrastructure, software, and library databases to conduct both quantitative and qualitative research.

You’ll have access to Strathclyde Business School’s modern facilities, University Library, and IT services, giving you all the resources you need to excel in digital marketing.

Progression & Future Opportunities

Graduating from this MSc opens doors to exciting roles such as Digital Marketing Manager, SEO or Content Marketing Strategist, Performance Marketing Analyst, or Digital Transformation Consultant. The combination of hands-on projects, data-driven learning, and strategic thinking ensures you’re ready to make an impact from day one. With Strathclyde’s strong support network and industry connections, you’ll step confidently into the digital marketing world.

Here’s how Strathclyde helps you succeed after graduation:

Career Services Support: Dedicated careers advisors, CV workshops, interview coaching, and employability seminars through the University Careers & Employability Service.
Employer-Focused Training: The programme is shaped around real business needs, ensuring your skills match what employers are looking for.
Accreditation Value: Strathclyde Business School holds triple accreditation (AACSB, EQUIS & AMBA), giving your degree global recognition.
Industry Engagement: Work on live projects like the Digital Marketing Clinic, connecting you with real businesses and professional networks.
Ethical & Innovative Focus: Collaboration with the Responsible Business Institute means you’ll be equipped to lead responsible and sustainable marketing initiatives.

Further Academic Progression:
After completing this MSc, you could pursue a PhD in Marketing or Digital Business, take executive education courses in advanced digital analytics or leadership, or earn professional certifications in digital marketing and analytics to enhance your career prospects even further.