MSc International Marketing

1 Year On Campus Masters Program

University of Strathclyde

Program Overview

The MSc International Marketing at Strathclyde is perfect for students who want a career that crosses borders and puts them at the heart of global brands. It combines strategic thinking, cultural insights, and hands-on marketing practice to help you understand how companies grow internationally — and how you can help drive that growth.

Curriculum Structure

Semester 1

Your first term builds your marketing foundation and helps you think like a global strategist. In Strategic Global Marketing, you’ll explore how companies choose international markets, evaluate entry modes, and plan long-term growth. Alongside this, Cross-Cultural Buyer Behaviour helps you understand how consumers think and act in different parts of the world — an essential skill for any international marketer.

Semester 2

In your second term, the program shifts into applied learning. Marketing Research in a Digital Age teaches you how to design research, gather insights, and analyse data using both traditional tools and modern digital methods. You’ll also take Brand Management & Strategy, where you’ll break down the decisions behind successful global brands, and Social Responsibility & Sustainability, which shows how marketing can support ethical and sustainable business practices.

Summer Project

You’ll finish with a choice:

a Research Dissertation, ideal if you want to dive deep into a topic, or
a Marketing-Works Live Client Project, where you work directly with an organisation to solve a real marketing challenge.

This final project brings everything together, giving you a chance to show employers what you can do.

Focus areas:

“Global strategy, cross-cultural consumer behaviour, digital marketing research, brand strategy, sustainability in marketing”

Learning outcomes:

“You’ll graduate able to design global marketing strategies, understand diverse consumer behaviours, conduct high-quality digital and traditional research, and create responsible, future-focused brand strategies.”

Professional alignment (accreditation):

Strathclyde Business School is triple-accredited (AACSB, EQUIS, AMBA) — a mark held by less than 1% of business schools worldwide.

Reputation (employability rankings):

Strathclyde Business School is internationally respected and connected with major industry and research networks through the Stephen Young Institute for International Business, helping students build strong professional pathways.

Experiential Learning (Research, Projects, Internships etc.)

One of the best things about the MSc International Marketing at Strathclyde is that you don’t just study marketing — you actually get to do it. From day one, you’re learning through real projects, real companies, and hands-on activities that build practical confidence. You’ll work in modern business school facilities, use industry-relevant research tools, and collaborate in teams the way marketers do in the workplace. Most students say this is where the course truly comes to life: when theory turns into real-world problem-solving.

And all of this experience becomes even more powerful because it’s backed by the expertise and industry connections of the Stephen Young Institute for International Business.

Here’s what that looks like in action:

Marketing Works consulting project: Work in a small team with an external organisation to investigate a genuine marketing challenge, carry out market research, and pitch strategic recommendations.
Capstone project choices: Choose between a traditional dissertation or a live, company-based Marketing Works project if you prefer hands-on consulting experience.
Case-based learning: Many classes use real business cases, simulations, and practical tasks so you learn to make decisions like a marketing professional.
Industry speakers: Hear directly from marketing leaders and practitioners who bring current, global industry insights into your classroom.
Digital research tools: Access Strathclyde’s library databases and IT resources to support surveys, data analysis, and market research.
Support from the Stephen Young Institute: Gain exposure to cutting-edge international business research and industry-linked activity that enriches your marketing perspective.
Modern Business School facilities: Study in contemporary teaching spaces with full access to the university’s library and learning support services.

Progression & Future Opportunities

Graduates of the MSc International Marketing at Strathclyde step into the job market with a strong mix of strategic thinking and practical experience, making them ready for roles like International Marketing Manager, Brand or Product Manager, Market Insights Analyst, or even CSR/Sustainability Marketing Specialist. The degree is designed to help you move confidently into global organisations, thanks to the real client work, industry exposure, and research-led teaching you’ll experience throughout the year.

And the support you receive at Strathclyde goes far beyond the classroom:

Specialist career support: You’ll have access to Strathclyde’s Careers & Employability Service — including one-to-one guidance, CV and interview coaching, employer events, and online tools — for up to five years after you graduate.
Career Development Module: As part of your course, you’ll take a dedicated Postgraduate Career Development module that helps you explore pathways, build your professional profile, and get job-market ready.
Industry connections: Through the Stephen Young Institute for International Business, you’ll benefit from strong links with global organisations, guest speakers, and networking opportunities tied directly to your studies.
Triple-accredited business school: Strathclyde Business School’s AACSB, EQUIS, and AMBA accreditations give your qualification global prestige — something employers genuinely value.
Hands-on consulting experience: The well-known Marketing Works project lets you work with real companies on real challenges, giving you portfolio-ready experience that sets you apart when applying for roles.

Further Academic Progression:
If you decide to continue your academic journey, you’ll be well prepared for a PhD in Marketing or International Business. Many graduates also choose to build their expertise through professional marketing certifications or executive education in areas like digital strategy, brand management, or market analytics.