MSc Marketing

1 Year On Campus Masters Program

University of Strathclyde

Program Overview

The MSc Marketing at the University of Strathclyde is designed for students who want a strong, practical understanding of how modern marketing really works. It’s a great fit if you’re aiming to build a career in marketing—no matter what your academic background is—because the course walks you through everything from understanding customers to shaping powerful brand strategies.

Curriculum Structure

Semester 1

Your journey starts with the essentials. In Strategic Marketing Management, you’ll learn how companies plan, position, and compete in fast-changing markets. Alongside that, Consumer Behaviour helps you understand why people make the choices they do, supported by theories and real-world examples. Together, these modules give you a solid grounding in how marketing decisions are made.

Semester 2

This is where things become more hands-on. Marketing Research in a Digital Age shows you how to design research, analyse data, and work with digital research tools—skills every employer looks for. You’ll also build brand expertise through Brand Management & Strategy, where you learn how strong brands are created and sustained. A key highlight is Social Responsibility & Sustainability, which helps you see how marketing can genuinely make a positive difference in society.

Summer Term

You’ll wrap up your degree with a major project. You can either complete an academic dissertation or choose the more applied Marketing Works Live Project, where you collaborate with a real organisation to solve a real marketing challenge. It’s an excellent way to gain experience and strengthen your CV.

Focus areas: strategic marketing, consumer behaviour, digital research, brand strategy, sustainability
Learning outcomes: the ability to design marketing strategies, understand customer decisions, conduct effective research, and create responsible, insight-led marketing solutions
Professional alignment: delivered within a triple-accredited business school (AACSB, EQUIS, AMBA)
Reputation: supported by the research strength, industry links, and international ranking reputation of Strathclyde Business School.

Experiential Learning (Research, Projects, Internships etc.)

At Strathclyde, learning marketing isn’t just about theory — it’s about rolling up your sleeves and applying what you’ve learned in the real world. Through the Marketing Works project, you’ll work in teams with real companies, tackling live marketing challenges and presenting actionable solutions. Along the way, you’ll benefit from guidance from the Stephen Young Institute for International Business, connecting your work to research, sustainability, and global business practices.

Practical learning opportunities include:

Marketing Works Project: Collaborate in small groups on live briefs from real companies, developing strategies that make an impact.
Capstone Project Options: Choose between a traditional dissertation or a hands-on Marketing Works Live Project, working directly with organisations to solve real marketing problems.
Case Studies & Group Work: Engage in problem-based learning and case studies that turn marketing theory into practice.
Guest Speakers & Industry Input: Learn from marketing professionals and academics who share current trends, insights, and real-world experiences.
Digital & Research Tools: Use Strathclyde’s library databases, software, and research resources to carry out your own quantitative and qualitative projects.
Institute-Based Engagement: Tap into the Stephen Young Institute’s research networks on sustainability, innovation, and international business to enrich your projects.

Facilities & Resources: Modern teaching spaces, IT services, digital learning platforms, and the University Library all support your learning journey.

Progression & Future Opportunities

Graduates of the MSc Marketing at Strathclyde are equipped to step confidently into a range of exciting marketing careers. Whether you aim to become a Marketing Manager, a Brand Strategist, a Market Research Analyst, or focus on Sustainability and CSR Marketing, this program gives you the practical experience, industry connections, and strategic insight to succeed. By combining academic learning with real-world projects, you’ll leave ready to make an impact in any organisation.

Here’s how Strathclyde supports your career journey:

Tailored Careers Support: The Careers & Employability Service provides one-to-one guidance, networking opportunities, and support for up to five years after graduation.
Structured Career Development: The dedicated Postgraduate Careers Module helps you translate your master’s learning into tangible career opportunities.
Industry Engagement: Real-world projects like the Marketing Works Live Project connect you with employers while giving you hands-on experience.
Globally Recognised Accreditation: Strathclyde Business School holds AACSB, EQUIS & AMBA accreditation, ensuring your degree is respected worldwide.
Research & Networking Opportunities: Access the Stephen Young Institute for International Business to engage with cutting-edge research, global business insights, and professional networks.

Further Academic Progression:
If you want to continue studying, you could pursue a PhD in Marketing or related fields, explore executive education programmes in digital marketing or strategic management, or gain professional marketing certifications to further enhance your career prospects.