MSc/Postgraduate Diploma/Postgraduate Certificate Marketing Communications

1 Year On Campus Masters Program

University of the West of England

Program Overview

The MSc Marketing at UWE Bristol gives you the knowledge and confidence to excel in today’s fast-moving marketing world. Perfect for anyone looking to kickstart or advance a marketing career, this programme equips you with practical and strategic skills across digital, retail, global, and service marketing.

Curriculum Structure

Year 1 (Full-Time, one-year programme)

Throughout this year, you’ll dive into the core areas that make marketing work in the real world. Modules like Marketing Strategy, Buyer Behaviour, Marketing Communication Strategy, Marketing Research, Service Marketing, and Business Information for Marketing will help you understand customers, design campaigns, and make data-driven decisions.

You’ll also have the option to focus on areas that match your interests or career goals, choosing from modules like Global Marketing, Customer Relationship Marketing, Interactive/Social Marketing, or Public Relations.

The year concludes with a major project, giving you the chance to apply what you’ve learned in a real or simulated business setting. You can choose a Research Project, a Work-Based Learning Project, or an Enterprise Project (New Business Plan) — building a portfolio-ready piece that showcases your skills and creativity.

Focus Areas

marketing strategy; consumer & buyer behaviour; marketing communications; service marketing; marketing research & data analysis; global & relationship marketing; digital/interactive & social marketing; customer relationship management; optional specializations (global marketing, PR, social marketing)

Learning Outcomes

Graduates will be able to analyse markets and customer behaviour, create and implement marketing strategies, design communications plans, carry out data-driven research, adapt marketing approaches for different sectors, and apply their skills in practical projects ready for real-world work.

Professional Alignment (Accreditation)

Delivered by UWE Bristol’s Business School, this MSc is designed to reflect the latest industry practices. Its combination of core theory, optional specializations, and hands-on projects ensures you graduate with highly adaptable marketing expertise.

Reputation (Employability & Context)

The programme is respected for blending academic knowledge with practical experience, giving graduates a competitive edge in the job market. With a flexible structure and broad skillset, you’ll be ready for roles across marketing, consultancy, global business, retail, or service sectors.

Experiential Learning (Research, Projects, Internships etc.)

Studying the MSc Marketing at UWE Bristol isn’t just about theory — it’s designed so you gain hands-on experience and build real-world skills from day one. You’ll have the chance to work on live projects, collaborate with peers, and use the same tools and spaces that marketing professionals rely on, making your learning both practical and exciting.

Here’s how you’ll get hands-on experience:

Modern learning facilities: Study in the £55 million Bristol Business School, featuring collaborative spaces, computer labs, and a Bloomberg trading room, all designed to feel like a professional workplace.
Live client projects: Take part in the Business Advice Clinic and other real-world marketing research projects, giving you experience with consulting-style work and client briefs.
Capstone project options: Choose from a Research Project, a Work-Based Learning Project, or an Enterprise Project (New Business Plan) — letting you apply your learning in a meaningful, portfolio-ready way.
Interactive teamwork: Regular group work, seminars, case studies, and presentations help you develop teamwork, problem-solving, and campaign planning skills, just like in a real marketing team.
Comprehensive support & resources: Access specialist business software, 24-hour library facilities, and flexible study spaces to help you succeed academically and professionally.

Progression & Future Opportunities

Graduates from UWE Bristol’s MSc Marketing often step straight into exciting and impactful marketing roles. Whether your goal is to work for a global brand, a creative agency, a retail giant, or even launch your own business, this degree prepares you to hit the ground running. Typical roles include Digital Marketing Manager, Brand or Product Manager, Marketing Consultant, and E‑commerce / Marketing Communications Manager, giving you the chance to apply your skills in strategic, creative, and data-driven ways.

Here’s how UWE helps make that career journey smoother and more successful:

Personalised careers support: From day one, you’ll have access to UWE’s Careers & Enterprise team for CV and portfolio guidance, interview prep, networking events, and workshops tailored to marketing professionals.
Strong graduate outcomes: Around 87% of Marketing graduates are in work or further study within 15 months of finishing the course, with typical starting salaries around £27,000.
Industry connections: The programme’s partnerships with real employers give you opportunities for placements, internships, and live projects, helping you gain experience and make valuable professional contacts.
Career flexibility: With skills spanning strategic marketing, consumer behaviour, digital marketing, and communications, you can work across multiple sectors — from consultancy and retail to digital or brand management.
Long-term value: This degree is designed to meet employer expectations, so the knowledge and skills you gain will continue to be relevant and valued as you progress into managerial or senior roles.

Further Academic Progression:
After completing the MSc Marketing, you could continue your studies through specialist postgraduate courses or even a PhD in marketing, consumer behaviour, or business management — ideal if you’re aiming for strategic, research-focused, or senior leadership roles in the future.