1. University of Abertay Dundee
  2. Program
  3. Masters
  4. MSc Applied Artificial Intelligence and User Experience

MSc Applied Artificial Intelligence and User Experience

1 Years On Campus Masters Program

University of Abertay Dundee

Program Overview

The MSc in Applied Artificial Intelligence and User Experience at Abertay University trains students to design AI systems grounded in a deep understanding of human behaviour — combining technical AI/data skills with psychology and user-experience design. This makes it ideal for students from computing, engineering, design or life sciences backgrounds who want to build human-centred AI applications. 

Curriculum Structure:

In the (single) year of this Master’s, students study core modules in data and AI techniques, along with psychological and UX-centred courses. 
For example, in the module “Human Psychology: Why are we different (PS567)”, students explore what factors shape human behaviour — looking at biological, environmental, and developmental influences, and studying theoretical approaches to human development and individual differences. 
In other modules, they learn to apply AI and data-driven methods to understand user behaviour, use applied psychology to inform design decisions, and integrate UX principles into AI system development — combining technical model design with human-centred evaluation and prototyping

Focus areas:
“AI Methods, UX Research, Applied Psychology, Human-Centred Design”

Learning outcomes:
“Design AI solutions grounded in user behaviour; integrate data, psychology, and UX principles; prototype and evaluate AI-based applications.”

Professional alignment:
Addresses UK industry demand for professionals trained in both AI and human-centred design.

Reputation / Employability:
Abertay is noted for pioneering a Master’s combining AI, UX, and psychology, preparing graduates for rapidly growing AI-UX hybrid roles.

Experiential Learning (Research, Projects, Internships etc.)

Students gain practical skills through hands-on projects in Abertay's user experience labs and computing facilities, applying AI techniques to solve real-world design and interaction challenges. This applied learning is central to the curriculum:

  • Software: Training in Python with key AI libraries (TensorFlow, Keras, Scikit-learn) and UX tools.

  • UX Laboratories: Access to Abertay's user testing labs with eye-tracking and biometric sensors.

  • AI Projects: Practical development of intelligent interfaces and adaptive systems.

  • Research Project: An individual dissertation focusing on AI applications in user experience.

  • Industry Focus: Curriculum includes real-world UX challenges and AI integration.

  • Professional Skills: Emphasis on building portfolio projects demonstrating AI-UX integration.

Progression & Future Opportunities

Graduates of Abertay University's MSc Applied Artificial Intelligence and User Experience master AI techniques, UX research, applied psychology, and data analysis to design user-friendly AI prototypes with ethical considerations for human behavior. The practical focus on projects, group work, and placements equips alumni to meet surging UK/Scottish government demands for AI/UX professionals in digital automation. Typical job roles: UI Designer, AI Architect, Data Scientist, Machine Learning Engineer.​

  • University services: Careers service with CV workshops, placement coordination, and industry networking events.​

  • Employment stats/salary: High demand for junior UX/AI roles; skilled professionals highly paid per IT Jobs Watch.​

  • University–industry partnerships: DataLab scholarships; real-world projects with tech/IoT facilities support.​

  • Long-term accreditation value: First UK MSc blending AI/UX/psychology ensures unique, future-proof skills.​

  • Graduation outcomes: AI development, UX design, research across tech sectors; ethical AI innovation.​

Further Academic Progression: Pursue PhD in AI/UX at Abertay, extending independent Master's research project on human-AI interaction.

Program Key Stats

£19,950
Rolling


20 %
No
Yes

Eligibility Criteria

2.7
3 or 4 Years

N/A
N/A
N/A
6.0
78
2:2

Additional Information & Requirements

Career Options

  • AI UX Designer
  • Conversational AI Designer
  • User Experience Researcher (AI systems)
  • AI Product Manager
  • Intelligent Interface Developer
  • Human-AI Interaction Specialist
  • UX Strategist (AI products)
  • AI Usability Analyst
  • Voice User Interface Designer
  • Adaptive Systems Designer
  • AI Design Consultant
  • Ethical AI Experience Designer

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