Enter OTP
With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM-approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.
Normally a minimum 2:2 honours degree or equivalent., IELTS of 6.0 (with a minimum 5.5 in each component) or equivalent.
Event managementFast-moving consumer goods industriesGovernmentMarketing communicationsMarket researchMarketing service agencies
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University of Salford
