MSc International Tourism Management and Marketing

1 Year On Campus Masters Program

University of Nottingham

Program Overview

The MSc International Tourism Management and Marketing equips you with the skills to understand global tourism markets, consumer behaviour, and sustainable practices while learning how to create effective marketing strategies for destinations, travel companies, and hospitality businesses. It’s ideal for students who are passionate about travel, global tourism trends, or building a career in tourism management and marketing.

Curriculum Structure

This one-year full-time master’s immerses you in a mix of core business, marketing, and tourism-focused modules, with options to specialise and a major project to showcase your learning.

Autumn Semester (Core Foundation)
You’ll begin with International Tourism Management, Business Economics, and Marketing Management in the Digital Economy. These modules introduce you to the global tourism industry, explore how economic factors shape markets, and teach you how to manage products, services, brands, and integrated marketing campaigns in a digital world.

Spring Semester (Research, Sustainability and Specialisation)
Next, you’ll study Research Methods in Marketing and Sustainable Tourism Management. Here, you’ll gain essential research skills, learn to analyse data, and explore real-world sustainability challenges in tourism, including the social and environmental impact of the industry. Fieldwork and practical case studies help bring theory to life. Optional modules such as Digital Marketing, Branding and Marketing Communications, or Entrepreneurship let you tailor the course to your career goals.

Summer (Independent Project / Dissertation / Company-based Project)
In the final stage, you complete an independent dissertation or company-based project, giving you the chance to explore a research question or solve a real business challenge within the tourism and hospitality sector — a perfect opportunity to apply everything you’ve learned and gain professional experience.

Focus Areas:
International tourism industry management; sustainable tourism and environmental/social impact; destination branding and digital marketing; consumer behaviour in tourism; global business economics; marketing strategy and integrated communications; optional business strategy, entrepreneurship, HR, and e-business for tourism firms.

Learning Outcomes:
You will graduate able to analyse global tourism markets, develop marketing strategies for tourism or hospitality organisations, assess consumer behaviour and sustainability challenges, conduct independent research or applied business projects, and adapt business theory to real-world tourism and travel industry contexts.

Professional Alignment (Accreditation):
This MSc aligns closely with careers in international tourism management, destination marketing, hospitality business strategy, and global tourism consultancy, equipping you with skills employers value across the tourism and marketing sectors.

Reputation (Employability & Career Prospects):
The University of Nottingham ranks among the top 100 globally for marketing and is highly regarded for business and management education. Graduates often secure roles in management, marketing, business development, or consultancy, with strong starting salaries and excellent prospects in the tourism and hospitality industries.

Experiential Learning (Research, Projects, Internships etc.)

This MSc is designed to give you real-world experience alongside your academic learning, so you graduate ready to step straight into the tourism and marketing industry. You’ll engage in hands-on projects, data analysis, and practical case studies that reflect the challenges faced by global tourism and hospitality businesses. The programme ensures you gain not only knowledge, but also practical skills, professional confidence, and a portfolio of work to show employers.

Here’s how experiential learning is built into the course:

Workshops and applied projects: Modules like International Tourism Management, Marketing Management in the Digital Economy, and Sustainable Tourism Management include practical exercises and real-life case studies, helping you apply marketing concepts and tourism strategies in realistic scenarios.
Independent or company-based project: Your dissertation or business project lets you explore a topic or solve a problem in the tourism sector, giving you hands-on experience and professional insight.
Field trips and industry visits: You will have opportunities to engage directly with tourism organisations, destinations, and hospitality businesses, gaining first-hand exposure to industry practices.
Digital and analytical tools: You’ll use marketing analytics, consumer research techniques, and digital platforms to evaluate tourism campaigns and make data-driven decisions, reflecting the way modern tourism marketing operates.
Networking and professional development: Guest lectures, industry events, and interactions with tourism professionals allow you to build contacts and understand current trends, preparing you for life after graduation.

Progression & Future Opportunities

Graduates from this MSc are well-prepared to take on dynamic roles in the global tourism and hospitality industry. Typical career paths include destination marketing manager, tourism strategy consultant, digital marketing specialist for travel brands, or business development manager within hospitality and leisure organisations. The programme equips you with both analytical and practical skills, giving you the confidence to manage projects, develop marketing campaigns, and contribute strategically in a professional setting.

Here’s how the University of Nottingham supports your career journey:

Career guidance and employability services: Dedicated career advisors help with CVs, interview preparation, networking, and connecting with industry contacts to secure placements or graduate roles.
Professional relevance and credibility: The curriculum’s strong focus on international tourism, marketing analytics, and sustainability ensures your skills are in line with industry needs and expectations.
Hands-on portfolio development: Your dissertation or company-based project, along with applied coursework, ensures you graduate with real-world experience and work examples to impress employers.
Flexible career pathways: Graduates can enter marketing, management, consultancy, or strategy roles within travel agencies, destination management organisations, airlines, hotels, or global tourism consultancies.
Strong employability record: The University of Nottingham has a proven record of graduate success, with many students securing professional positions soon after completing their MSc.

Further Academic Progression:
After completing this MSc, you could continue your studies with research-focused postgraduate degrees such as a PhD in tourism, marketing, consumer behaviour, or international business. Alternatively, you could pursue specialised programmes in sustainable tourism, digital marketing, or hospitality management, opening doors to advanced career opportunities, consultancy roles, or academic research positions.