Digital and Social Media Marketing MSc

1 Year On Campus Masters Program

University of Dundee

Program Overview

The MSc Digital & Social Media Marketing at Dundee equips you with the skills to create compelling digital campaigns and manage brands in the ever-changing online landscape. It’s perfect for tech-savvy creatives who want to combine marketing strategy with social media expertise, analytics, and hands-on digital tools to connect with global audiences.

Curriculum Structure

During the 12-month full-time programme, you’ll start by building a strong foundation in both marketing and business thinking. In Marketing as Creative Practice, you’ll work in teams on simulations that test and refine marketing ideas in real-world scenarios. Customer Experience Design helps you map customer journeys and create touchpoints that enhance engagement and brand loyalty. Meanwhile, Moving Up to Business brings together students from different MSc pathways to broaden your business understanding and teamwork skills.

As you move into the second half of the course, you’ll dive deeper into digital and social media strategies. In Digital Marketing, you’ll learn to design websites, plan campaigns, optimize content for search engines, and analyze data to understand consumer behavior. Social Media Marketing gives you hands-on experience in building a brand’s online presence, crafting engaging content, and measuring engagement across multiple platforms. The International Marketing Project allows you to apply everything you’ve learned through a consultancy-style report, research project, or internship.

You can also choose optional modules to shape your degree according to your career goals, such as Search Marketing, Digital Asset Management, or Applied Marketing Research & Insight.

Focus Areas

Digital marketing, social media strategy, content creation, data analytics, international consumer behavior.

Learning Outcomes

Graduates will be able to plan and execute data-driven digital campaigns, create engaging social media content, analyze consumer insights, and manage international marketing projects confidently.

Professional Alignment (Accreditation)

CIM-accredited (Chartered Institute of Marketing)
Dundee Business School is AACSB-accredited, ensuring a globally recognized standard of education

Reputation

The MSc is offered by Dundee’s AACSB-accredited School of Business, known for high-quality teaching, practical learning, and excellent employability outcomes.

Experiential Learning (Research, Projects, Internships etc.)

In this MSc, you’ll learn by doing, not just by listening. From day one, you’ll get hands-on experience through internships, live projects, and a major applied project, giving you the chance to put digital marketing theory into practice. Workshops, group activities, and presentations will help you develop teamwork and problem-solving skills, while guidance from the School of Business and the University’s Careers Service ensures you’re ready for the professional world.

Here’s how you’ll gain practical experience:

8-Week Global Internship: Apply your skills in a real business environment, gaining international experience and professional connections.
International Marketing Project (BU52037): Work on a consultancy-style report or research project with a real or simulated company.
Live Industry Projects: Collaborate on assignments from real organisations, tackling genuine marketing challenges.
Workshops & Group Activities: Practice creative problem-solving, teamwork, and presenting your ideas through simulations and group work.
Guest Lectures & Industry Engagement: Learn directly from marketing professionals and industry experts through events and talks.
Careers & Employability Support: One-to-one coaching, networking events, and pre-arrival programs help you prepare for internships and future jobs.
Entrepreneurial Resources: Access mentoring, workshops, and support at the Centre for Entrepreneurship if you want to launch or grow your own venture.
Research & Library Resources: Use Dundee’s libraries, online databases, and academic support to deliver high-quality project work.
Local & Regional Partnerships: Engage with local companies, social enterprises, and community organisations through practical projects.

Progression & Future Opportunities

Graduating from this MSc will open doors to exciting roles such as Digital Marketing Manager, Social Media Strategist, Marketing Analyst, or Content Marketing Specialist. With a mix of hands-on digital skills, strategic thinking, and data-driven insight, you’ll be ready to work in agencies, in-house marketing teams, or even launch your own digital venture.

Here’s how Dundee helps you turn your degree into a strong career path:

Personalised Careers Support: The School of Business offers one-to-one career coaching, CV and interview advice, networking events, and pre-arrival guidance to help you plan your next steps.
Internships & Live Projects: You can take an 8-week global internship or work on real-world projects with partner organisations, gaining practical experience that employers value.
Professional Accreditation: The MSc is accredited by the Chartered Institute of Marketing (CIM), giving your qualification strong professional recognition.
Global Business Credibility: Dundee Business School is AACSB-accredited, ensuring a high standard of education that’s respected worldwide.
Entrepreneurial Support: If you’re thinking of starting your own business, the Centre for Entrepreneurship offers mentoring, workshops, and practical guidance.
Graduate Outcomes: Alumni have successfully moved into roles in e-commerce, creative industries, and consultancy, while some have even launched their own ventures.
Real Success Stories: For example, graduates have gone on to positions such as Marketing Executive at high-profile companies, applying the skills and practical experience gained during their MSc.

Further Academic Progression:
After completing this MSc, you could continue your studies with a PhD in Marketing or Business, or take advanced professional qualifications with CIM. Both routes can open doors to leadership, consultancy, or academic roles globally.