MA Media, Culture and Everyday Life

12 Months On Campus Masters Program

University of Liverpool

Program Overview

If you’re curious about how media shapes the way we live, think, and interact, the MA Media, Culture and Everyday Life at the University of Liverpool is perfect for you. This one-year (full-time) or two-year (part-time) master’s combines theory and practical research, helping you understand everyday cultural practices and the role of media in society.


Curriculum Structure

Semester 1: Foundations of Media and Culture
In your first semester, you’ll explore the core ideas and methods of media and cultural studies. Modules like Researching Culture and Everyday Life teach you how to study daily cultural practices and their social significance, while Visual Cultures: Institutions, Exhibitions, Interventions helps you understand how visual media shapes public perception.

Semester 2: Advanced Topics and Specialisation
In the second semester, you’ll dive deeper into areas that interest you. Modules such as Media Practices and Everyday Life and Media and Politics: Economy and Society let you analyse how media influences daily life, politics, and society. You’ll also have the chance to pick optional modules to focus on your personal interests.

Dissertation: Independent Research Project
The program culminates in a dissertation where you’ll carry out your own research, exploring a topic you’re passionate about and contributing original insights to the field.


Focus Areas

Everyday Cultural Practices, Visual Culture, Media and Society, Cultural Institutions


Learning Outcomes

You’ll finish the program with:

  • Strong research and analytical skills

  • A deep understanding of media and cultural theories

  • The ability to critically assess media’s impact on everyday life

  • Confidence in conducting independent, original research


Career Opportunities

Media analyst, cultural policy advisor, media producer, media manager, researcher, academic, communications specialist


Reputation

The University of Liverpool is known for its research excellence and supportive learning environment. You’ll join a vibrant community in the Department of Communication and Media, gaining insights from leading academics and developing skills that are highly valued by employers.

Experiential Learning (Research, Projects, Internships etc.)

The MA Media, Culture and Everyday Life at Liverpool is all about exploring the media and cultural forces that shape the way we live every day. This program isn’t just theoretical—you’ll actively research, analyze, and engage with media in ways that reflect real-world cultural practices. It’s perfect for students who want to combine critical thinking with hands-on research experience.

Here’s how you’ll gain practical, immersive learning:

  • Researching Culture and Everyday Life: Through a core module, you’ll learn a variety of research methods, from qualitative interviews to digital data analysis, while exploring ethical, practical, and creative approaches to studying media and culture.

  • Interdisciplinary Insights: You’ll draw on anthropology, cultural studies, urban studies, and more, helping you understand how media interacts with history, society, and everyday life.

  • Practical Research Skills: Develop real-world skills such as data management, teamwork, and problem-solving, all of which are highly valued by employers in media, cultural policy, and research roles.

  • Dissertation Project: Conduct an independent research project of 12,000–15,000 words on a topic of your choice, giving you the opportunity to dive deep into an area of media or cultural studies that excites you.

This program ensures that by the time you graduate, you won’t just have theoretical knowledge—you’ll have hands-on experience conducting research, analyzing media, and presenting insights that make a real impact in the field.

Progression & Future Opportunities

Graduates of the MA Visual Culture at the University of Liverpool are well-prepared for diverse roles in the cultural and creative industries. Typical career paths include:

  • Cultural Policy Advisor

  • Museum or Gallery Curator

  • Arts Administrator

  • Media Researcher

These positions are supported by the university's comprehensive employability services and strong industry connections.

  • Employability Support: The university's Careers and Employability Service offers personalized assistance, including CV advice, interview preparation, and placement opportunities, ensuring graduates are well-prepared for their desired careers.

  • Industry Partnerships: The program boasts strong links with cultural industries and venues in the city, providing students with opportunities to work with renowned organizations in the cultural sector.

  • Accreditation: The MA Visual Culture course is accredited by relevant professional bodies, ensuring the program meets high industry standards.

  • Graduate Success: Alumni often move into roles that are both creatively fulfilling and professionally rewarding, leveraging Liverpool’s reputation in visual culture and media studies.

Further Academic Progression:

Upon completing the MA Visual Culture, graduates have the opportunity to pursue further academic qualifications, such as a PhD in Visual Culture, Media Studies, or related fields, to deepen their expertise and open doors to advanced career opportunities in academia or specialized cultural institutions.

Program Key Stats

£24,100 (Annual cost)
£
£ 29
Sept Intake : 14th Jan


14 %

Eligibility Criteria


NA
NA
NA
NA
6.5
88
1270
27

Additional Information & Requirements

Career Options

  • Communication analyst
  • Communication coach
  • Communication specialist
  • Content manager
  • Corporate communication coordinator
  • Event coordinator
  • Human resources
  • Leadership skills developer
  • Project manager

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