Digital Media MA

1 Year On Campus Masters Program

University of Sussex

Program Overview

Program Overview:
The Digital Media MA at the University of Sussex is designed for individuals eager to explore the dynamic intersection of digital technologies and media practices. This program offers a comprehensive approach, combining creative media production with critical analysis, preparing students to navigate and shape the evolving digital landscape.

Curriculum Structure:

Year 1:
In the first year, students engage with core modules that lay the foundation for understanding digital media's role in society. The curriculum includes topics such as digital content creation, social media dynamics, and the principles of digital marketing. These modules provide students with the necessary skills to produce and analyze digital content effectively.

Year 2:
Building upon the foundational knowledge, the second year delves deeper into specialized areas of digital media. Students explore user experience (UX) and user interface (UI) design, data visualization techniques, and the implications of digital transformation. This phase emphasizes the application of theoretical concepts to practical scenarios, enhancing students' ability to innovate in the digital media field.

Focus Areas:
Digital content creation, social media strategies, digital marketing, UX/UI design, data visualization, media policy, digital archiving, digital transformation.

Learning Outcomes:
Graduates will possess the ability to critically analyze digital media landscapes, create engaging digital content, understand and implement UX/UI principles, visualize data effectively, and navigate the complexities of digital transformation in various media contexts.

Professional Alignment:
The program aligns with industry standards, equipping students with skills applicable in digital content creation, social media management, digital marketing, UX/UI design, and data visualization roles across diverse sectors.

Reputation:
The University of Sussex is renowned for its research excellence and strong industry connections, enhancing employability prospects for graduates in the digital media sector

Experiential Learning (Research, Projects, Internships etc.)

At Sussex, the MA in Digital Media is all about doing, not just studying. From the start, you’ll get hands-on with the tools and techniques that media professionals use every day. Whether it’s creating videos, designing interactive content, or running digital campaigns, you’ll gain practical experience while building a portfolio that shows off your skills to future employers. The program also encourages collaboration, letting you work alongside classmates from different backgrounds to develop creative and innovative projects.

Here’s what experiential learning looks like on this program:

  • Media Technology Lab: Work in studios and editing suites equipped with the latest video, audio, and digital production tools.

  • Digital Content Creation: Produce original multimedia projects — from videos to social campaigns — that push your creative and technical skills.

  • Project Management & Leadership: Learn to manage digital projects, develop your critical thinking, and lead creative teams.

  • Industry Connections: Benefit from Sussex’s location in Brighton, a vibrant city for digital media, with opportunities to network and collaborate with local media companies.

  • Internships & Collaborative Projects: Engage with real-world projects through partnerships with local organizations and digital platforms.

  • Digital Media Creators Program: Contribute to the university’s social media channels, creating content for platforms like Instagram, TikTok, and YouTube.

Progression & Future Opportunities

Graduates of the University of Sussex's MA in Digital Media are well-prepared to navigate the dynamic landscape of digital communication. Equipped with a blend of creative, technical, and analytical skills, they embark on careers that bridge technology and media. Alumni have secured positions in various sectors, including advertising, marketing, public relations, and media production. Typical roles include:

  • Digital Content Strategist – Crafting and executing content plans across digital platforms.

  • Social Media Manager – Overseeing and enhancing an organization's social media presence.

  • Digital Marketing Specialist – Developing and implementing online marketing campaigns.

  • Multimedia Producer – Creating engaging audio-visual content for digital platforms.

The University of Sussex offers robust support to enhance employability:

  • Career Services: Providing guidance on CV writing, interview preparation, and job search strategies.

  • Industry Partnerships: Collaborations with various publications, broadcasters, and production companies to ensure the curriculum remains current and relevant.

  • Work Experience Opportunities: Encouraging students to gain practical experience, with a significant percentage of postgraduates completing work experience by the end of their course.

Graduates benefit from the long-term value of a degree from a university recognized for its research outputs in Communications, Cultural, and Media Studies.

Further Academic Progression:

After completing the MA in Digital Media, graduates can pursue further studies in specialized areas such as:

  • PhD in Digital Media: Engaging in advanced research on digital communication trends and technologies.

  • MSc in Data Science: Acquiring skills in data analysis and its application in digital media.

  • MA in Media and Cultural Studies: Exploring the intersection of media, culture, and society.

Program Key Stats

£23,500 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

3

NA
NA
NA
6.0
80

Additional Information & Requirements

Career Options

  • Video editor
  • Internet content and new media officer
  • News editor
  • Digital Projects Manager
  • Digital Liberal Arts Specialist
  • Assistant Professor of Digital Arts

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