MSc Global Marketing and Communication

1 Years On Campus Masters Program

University for the Creative Arts Epsom Campus

Program Overview

This MSc combines marketing, communications, advertising, and creative-industry thinking to help you shape global marketing strategies — all while letting you choose a specialism (like Fashion, Music, Luxury, Games, Media, Fine Art and more) that fits your career passion. The course suits ambitious, creative-minded students who want both business and creative skills to work across industries worldwide.

Curriculum Structure

Term 1
In the first term, you build a foundation in global marketing by studying units like Global Marketing Mix and Brand Innovation and Futures. You’ll explore how marketing and communications have evolved globally, understand how brands work across cultures and markets, and begin thinking about brand identity and future-facing brand strategies.

Term 2
Next, you focus on creative expression and industry problem-solving through Creative Voice — refining your own creative identity — and Problems, Prototypes, and Products, where you learn to research, prototype ideas, test and analyse them. This term helps you combine strategic marketing knowledge with creativity, preparing you to develop practical solutions for real-world industry challenges.

Term 3 / Final Project
In the final stretch, you undertake a Final Major Project — a self-directed research or creative-marketing project tailored to your chosen specialism. Supported by research-methods workshops and supervision, you’ll produce a substantial project (research proposal + final project), which becomes a showcase of your skills and readiness for professional work or creative business ventures.

Focus areas

Marketing strategy; global branding; creative advertising and communications; cross-industry specialisms (e.g. fashion, luxury goods, music, games, media, fine art); consumer research; product and prototype development; creative-industry project design; global marketing mix

Learning outcomes

Gain a deep understanding of global marketing and brand-building; master creative communication and marketing strategy across media and industries; learn to prototype, plan and execute marketing-oriented projects; build a strong portfolio tailored to your specialism; prepare to work globally in marketing, advertising or creative-business roles.

Professional alignment (accreditation)

As a course blending both business and creative-industry teaching — offered through UCA’s Business School for the Creative Industries — the qualification is internationally recognised and designed to make you competitive for marketing, PR, communications, advertising and creative-industry roles worldwide.

Reputation (employability & rankings)

UCA’s business and management courses are positioned to give graduates practical skills for the creative industries, combining project-based learning with global industry alignment to boost employability. Graduates leave with a qualification well-suited for marketing/communications careers in a wide variety of sectors.

Experiential Learning (Research, Projects, Internships etc.)

Studying Global Marketing & Communications at UCA feels a lot like stepping into a creative agency. You won’t just sit in lectures — you’ll spend your time developing campaigns, experimenting with ideas, producing real marketing content, and collaborating with fellow creatives. The Epsom campus gives you access to industry-level studios, digital tools, and specialist equipment, so you can bring your concepts to life just as you would in a professional environment. Throughout the course, you’ll be encouraged to test ideas, prototype visuals, refine messaging, and build a portfolio that truly reflects your creative and strategic abilities.

Here’s what your hands-on learning experience will actually look like:

Creative business studios and digital media suites — Work in dedicated spaces equipped with Macs, PCs, and specialist software such as Adobe Creative Suite to design visuals, produce digital content, and develop campaign materials.
Photography, print, and media production facilities — Use on-campus studios and production areas to create imagery, printed materials, and multimedia elements for your marketing and communication projects.
Collaborative group projects — Partner with students across creative business, media, fashion, luxury, or games courses to simulate agency-style teamwork and develop multi-disciplinary campaign ideas.
Project-based assessments — Apply what you learn through units like Global Marketing Mix, Brand Innovation and Futures, Creative Voice, and Problems, Prototypes & Products, where you’ll research trends, prototype concepts, and put marketing theory into practice.
Final Major Project — Create a substantial self-directed project aligned with your chosen specialism. This could be a branding strategy, a communications campaign, or a creative marketing concept — a major portfolio piece that showcases your strengths to employers.
Specialist learning resources — Access UCA’s library, creative studios, study spaces, and industry-focused research support to help you experiment, refine ideas, and develop professional-level work throughout the course.

Progression & Future Opportunities

After finishing your MSc at UCA, you’ll be ready to step into meaningful and creative roles — working at the intersection of marketing, communications, branding and global business. Many of our graduates go on to roles like Communications Manager, Global Marketing Manager, Digital Marketing Manager, Customer Experience Manager or Marketing & Communications Executive.

Here’s how UCA supports that transition and what kind of opportunities you can expect:

Career support and guidance – UCA’s dedicated career team works with you from your first day through to after graduation, offering one-on-one advice, help with CVs and portfolios, and guidance on which career paths suit your skills and interests.
Access to internships and industry-relevant opportunities – Through the “Creative Futures” careers platform you’ll find internship openings, freelance or contract gigs, job listings in creative and marketing fields, giving you a chance to gain real-world experience even before you graduate.
Networking, industry events and employer connections – The university organizes workshops, employer-led events, and opportunities to meet professionals — helping you build contacts, get insights from the field, and potentially land jobs through those networks.
A qualification that works globally and across industries – Because the course combines global marketing knowledge with creative industry awareness, your degree is versatile. You’ll be equipped to work in advertising agencies, creative firms, global brands, media houses, or digital marketing teams anywhere in the world.
Strong graduate outcomes and preparedness for creative careers – UCA’s support and course design are tailored to creative-industry employability, helping you graduate not just with a qualification — but with a polished portfolio, relevant experience, and confidence to step into marketing and communication roles in a range of sectors.

Further Academic Progression:
If after this MSc you want to deepen your knowledge or shift to more specialised or leadership-oriented roles, you’re free to continue with further studies: for example a specialised Master’s in strategic marketing, global brand management or media business — or even pursue research-oriented studies that combine global communications and creative industries.